Top 11 Social Media Scheduling Tools

We’re sure you already know how vital having a presence on social media is, especially for brands. However, it can be challenging to keep active on social media while managing your other business activities. Indeed, it can be time consuming as you can’t dedicate all your time to building your social media presence.

Social media networks have different peak times when users are most active so if you want to engage a large percentage of your audience, you need to post at those peak times. To make matters more complicated, CoSchedule collated 23 studies on the best times to post on social media and found that peak posting times vary between networks.

Some of them have peak hours during business hours while some have peak times outside normal business hours. Interestingly, they found that one of the best times to post to Instagram is at 2AM.

So, we’ve established that It’s not possible for a business to publish their posts live as it isn’t practical and would be an inefficient use of time.

Still, your audience expects you to be active online as it builds trust.

Enter social media scheduling tools. They are designed to enable you to bulk schedule multiple posts. You can design, schedule and publish the posts at peak hours for each platform.

You can thus operate your social media account more efficiently and have more time to create and push more content. Your audience will then anticipate your content at specific times, thanks to social media scheduling tools.

Let’s take a look some of the best social media scheduling tools that can help you grow your social media presence, effortlessly.

1. Hootsuite

Hootsuite is the most widely used social media scheduling tool that enables you to schedule posts to publish at a future date and time. You can post to a wide range of social media channels (including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest), depending on the plan you choose.

Social Media Scheduling Tools - Hootsuite

Core features of the Hootsuite platform

It is a collaborative tool that enables teams and departments to manage social profiles across multiple devices, to interact with customers and to generate revenue.

The great thing about Hootsuite, in comparison to other social media scheduling tools, is that it supports a wide array of platforms, from personal to business pages to other kinds of social activity.

It also has robust analytics and reporting tools which make it easy for teams to measure key marketing metrics like conversation rates, sales initiatives and engagement. You can also export reports, even customized ones, on any of your social media platforms; and measure click stats, traffic by channel, areas of improvement, competitive analysis, etc.

Social media scheduling tools - Hootsuite analytics dashboard

Hootsuite Analytics

Image credit: Hootsuite

It’s easy to see why Hootsuite is the leading social media scheduling tool. But there is a downside to their software.

Hootsuite is currently unable to detect whether your social and web traffic is coming from a bot or an actual human. That can mess up your data. However, we could argue that tools like Google Analytics also have that downside. Their software is still pretty good and reliable at what it does.

Hootsuite Pricing Plans

Hootsuite has multiple subscription tiers:

Free = $0/mo

  • 3 social profiles
  • 30 scheduled messages (you can essentially schedule a post/day)
  • 1 user

Professional = $19/mo

  • 10 social media profiles
  • Unlimited scheduled messages
  • 3 users

Team = $99/mo

  • 20 social media profiles
  • Unlimited scheduled messages
  • 3 users

Business – $599/mo

  • 35 social media profiles
  • Unlimited scheduled messages
  • 5 users

Enterprise – Custom

  • The Enterprise plan is for larger organizations that have bigger and more specific needs. It’s a custom plan which means that you’d need to get in touch with Hootsuite for custom pricing.

You can sign up for a 30-day free trial for the Professional or Team plan.

2. Buffer

Buffer is comparable to Hootsuite in terms of features and capability. It allows brands, agencies and individuals to schedule and post relevant posts to their social media channels at the most suitable and appropriate times for their audience. It is intuitive and like Hootsuite, has features and tools in place to facilitate efficient and effective team collaboration.

Social media scheduling tools - Buffer

Team collaboration on Buffer

Image credit: Buffer

We’ll go ahead and say that Buffer is perhaps one of the best social media scheduling tools to start off with if you’re a solo entrepreneur or blogger.

Their free plan is a good introduction to social media tools as it allows users to schedule 10 posts across multiple social media platforms. The plan is structured in a way that allows small brands to understand what automation looks like and whether it will be valuable to them.

Social media scheduling tools - Buffer

Social media scheduling with Buffer

Image credit: Buffer

The biggest draw of Buffer is that it suggests the most suitable times for you to post to each of your social channels. It also identifies your top performing posts so you can figure out how to improve your social content in the future. In addition, you get analytics to show you how successful your posts were.

Social media management and analytics - Buffer

Buffer’s powerful analytics tool

Image credit: Buffer

Let’s talk about content creation in Buffer for a minute. Buffer’s integrated “Pablo” platform allows users to easily and quickly create visuals for their social content. Tweets that have images get 150 percent more retweets than those without images, so this feature is neat.

Additionally, the mobile app and web browser extension make it effortless to add links, titles and images quickly to your Buffer feed schedule.

The downside of Buffer is in the user interface. Although intuitive, there are some minor technical issues that some users report. Specifically, the extension sometimes doesn’t connect properly and gets stuck in a loading loop. Some users have also reported that they need to go in and reauthorize certain social media channels.

However, those are minor problems that drown in the sea of powerful features Buffer offers.

Buffer Pricing Plans

Buffer has different pricing plans to accommodate different business needs and sizes:

Free = $0/mo

  • 3 social media accounts
  • 10 scheduled posts per social media account
  • 1 user

Pro = $15/mo

  • 8 social media accounts
  • 100 scheduled posts per social media account
  • 1 user

These are the Business plan tiers:

Small = $99/mo

  • 25 social media accounts
  • 2000 scheduled posts per social account
  • 6 users

Medium = $199/mo

  • 50 social media accounts
  • 2000 scheduled posts per social account
  • 11 users

Large = $399/mo

  • 150 social media accounts
  • 2000 scheduled posts per social account
  • 26 users

For a detailed feature comparison of all plans, take a look at their pricing page.

3. Sprout Social

Sprout Social is another all-in-one social media scheduling tool that enables you to schedule and post across multiple social media channels.

The great thing about Sprout Social is that it has user-level permissions which means that you can provide specific access to marketing managers, writers and everyone else on your team. Everyone involved in the social media marketing process can contribute to your social calendar and collaborate.

Their calendar feature gives you a bird’s eye view of the content you’re publishing and promoting daily; which makes managing social channels a breeze.

Social media scheduling tools - Sprout Social

Social media calendar with bird’s eye view

Image credit: Sprout Social

They also have an impressive social media analytics tool to see how well different pieces of content perform.

Social media scheduling tools - Sprout Social analytics

Sprout Social analytics report on published posts

Image credit: Sprout Social

A key feature of Sprout Social is its robust image editor which is built right into the app.

Social media scheduling tools - Sprout Social image editor

Sprout Social’s image editor which is built right into the app

Image credit: Sprout Social

The main downside of Sprout Social is the price and the fact that advanced features are locked behind Enterprise tiers. Their plans are not ideal for businesses that are just starting out or smaller businesses. But to be fair, they intentionally position themselves as a business solution for large agencies and businesses.

Sprout Social Pricing Plans

Standard = $99 per user/mo

  • 10 social media profiles
  • Essential tools for professionals

Professional = $149 per user/mo

  • 10 social media profiles
  • Powerful tools for social business
  • Includes all standard features

Advanced = $249 per user/mo

  • 20 social media profiles
  • Advanced tools for social business at scale
  • Includes all professional features

Currently, all plans include a free 30‑day trial. Click here for more details.

4. TweetDeck

If your social scheduling needs are restricted to Twitter, TweetDeck (owned by Twitter) is the perfect solution for you. It allows you to schedule tweets across several Twitter accounts.

Social media scheduling tool - TweetDeck

It has an advanced dashboard that allows you to see tweets in an account’s Home feed, your Mentions, Notifications, Messages and Activity in real time.

You can also add columns that show other metrics like Likes, Followers, Lists, Scheduled Posts, Collections and much more.

Social media scheduling tools - TweetDeck interactions

TweetDeck Interactions dashboard

In terms of content creation, you can add images and GIFs to your tweets and also edit scheduled tweets before publishing.

The downside of TweetDeck is that it doesn’t have robust analytics capabilities. However, it does all you’ll need it to do to efficiently manage your Twitter feed(s), for free.

5. SocialOomph

SocialOomph is a notable competitor of TweetDeck. You can schedule your tweets, track keywords, save and edit drafts and more. You can add and manage up to five Twitter accounts on the free plan while the paid plan offers management of unlimited Twitter accounts.

Their pricing plans are quite unique as you can manage other social media channels like Pinterest, Facebook and LinkedIn if you opt for the Professional plan. With that plan, you can tweet via email and schedule and post blog content.

The paid plan also allows you to manage tweets for all your Twitter accounts using oneTweetCOCKPIT. That way, you can integrate your timelines and access tweets that have specific keywords, whether or not you follow a certain account.

A notable feature of the Professional plan is that you can self-destruct Facebook and Twitter updates. That means that you can post updates to Twitter and Facebook that automatically delete from your Twitter and Facebook feeds after a period of time you specify.

You can also set recurring updates which publish at regular intervals (be that hours, days or weeks); and also provide alternative text options so that each post is different.

Let’s get to the heart of what makes Socialoomph unique from other options on this list: it automatically generates content streams from RSS feeds. Other platforms do let you access RSS feeds but SocialOomph lets you define keywords so that you only publish topics and ideas you want. Neat, right?

Of course, there is a con. Their interface is quite outdated and it doesn’t have a calendar layout like other scheduling tools.

SocialOomph Pricing Plans

Free = $0/mo

  • 5 Twitter accounts

Twitter Unlimited = $6.97/mo

  • Unlimited Twitter accounts

Professional = $17.97/mo

  • 5 Twitter accounts
  • Unlimited Facebook, Pinterest, LinkedIn, Plurk accounts

6. MeetEdgar

MeetEdgar, or Edgar as he likes to be called, allows you to schedule and post content to LinkedIn, Facebook and Twitter. He currently does not have post scheduling capabilities to Instagram and Pinterest.

Social media scheduling tool - MeetEdgar

MeetEdgar’s core features

What sets MeetEdgar apart from other social media scheduling tools is that you can queue as much of your content as possible with minimal involvement. For example, you can create different post categories for different types of content like blog posts, questions and promotional items. The social media calendar can be used to add post categories at times you want them to go out.

Social media scheduling tool - MeetEdgar

Another distinguishing feature of MeetEdgar is that it makes reposting evergreen content particularly easy. It recycles your updates so that your posts don’t go to waste after they are published. As it automatically reshares your evergreen content over time, more eyes are on it and different audiences get to see it without you doing any extra work. It also means that you can keep publishing posts long after you stop feeding Edgar content.

MeetEdgar also has an URL shortener with in-app click tracking (which enables you to track clicks and analyze your posts).

A downside of MeetEdgar is that it doesn’t integrate with social networks like Google+, Instagram, and Pinterest. You may not find Edgar particularly useful if these networks are vital for your social media marketing.

MeetEdgar Pricing Plans

MeetEdgar has a single pricing plan at $49/mo with discounts to non-profits and the military. The plan includes 25 social media accounts, an unlimited content library, account setup assistance, and a social media strategy call.

7. CoSchedule

CoSchedule has many ways for you to schedule and plan your social media marketing. Whether you’re a solo entrepreneur, influencer, business or agency that wants to organize all your projects for every client, CoSchedule has an abundance of features to help you grow your social media presence.

They offer an integrated calendar with blog and marketing projects, and all-in-one social promotion. You can get also get email marketing integrations and business analytics. (The Professional and Enterprise plans have additional features for other types of marketing campaigns.)

Social media scheduling tool - CoSchedule

CoSchedule’s drag-and-drop scheduling interface

Image credit: CoSchedule

You can manage and publish all of your blog content and social media marketing (It supports scheduling to Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and Instagram) all in one place.

Social media scheduling tool - CoSchedule

CoSchedule recommends the best time for your content to go out.

Image credit: CoSchedule

Perhaps you’d like to create a standalone campaign or add a social campaign to any of your projects. No problem: your promotions can also be in the same place as all your planning so your entire team is in the loop at all times.

The downside is that it lacks bulk uploading/scheduling like other tools on this list. It however handles social media campaigns like a champ.

Social media scheduling tool - CoSchedule

Co-Schedule’s social campaign reporting

Image credit: CoSchedule

CoSchedule Pricing Plans

Individual + Referral Program = $0-$20/mo

  • 8 social media profiles
  • 1 user

Individual = $40/mo

  • 8 social media profiles
  • 1 user

Growth = $80/mo

  • 10 social media profiles
  • 3 users

Growth + Agency Pack = $230/mo

  • 10 social media profiles
  • 3 users
  • Individual calendars for each client

Professional = $400/mo

  • 15 social media profiles
  • 5 users

Enterprise = $1,400/mo

  • 25 social media profiles
  • 10 users

They offer a 14-day free trial on all plans.

8. Everypost

EveryPost is ideal for those that share visual content on Facebook, Twitter, LinkedIn, Pinterest and Tumblr. You can schedule and publish posts at ideal times from mobile or their website platform.

Social media scheduling tool - Everypost

Post scheduling with Everypost

The software enables you to draft one message to post to all your social channels at once without using the same message. That means that Everypost can optimize your content by customizing what you post on different social platforms. For example, you can use hashtags, photos, videos or mentions to meet the unique formats of each social channel.

Social media scheduling tool - Everypost RSS feed

Everypost also supports RSS feeds for post scheduling

It also helps you to add balance to your social channels by mixing up your post types (ex. trending topics, industry news and promotional content).

The downside of Everypost is that it really isn’t that special compared to other scheduling tools.

Everypost Pricing Plans

Free = $0/mo

  • 1 social media profile
  • 10 scheduled posts
  • 1 user

Pro = $9.99/mo

  • 10 social media profiles
  • Unlimited scheduled posts
  • 1 user

Plus = $29.99/mo

  • 25 social media profiles
  • Unlimited scheduled posts
  • 5 users

Advanced = $49.99/mo

  • 50 social media profiles
  • Unlimited scheduled posts
  • 10 users

Teams = $99.99/mo

  • 120 social media profiles
  • Unlimited scheduled posts
  • 25 users

They offer a 14-day free trial on all their plans.

9. Planable

Planable is the perfect social media scheduling platform for digital marketing agencies. It is actually the first social media management tool that streamlines the content creation, editing and approval process between creative agencies and clients.

Digital agencies can manage clients’ social media feeds (Facebook, Twitter, Instagram and LinkedIn feeds). The aim is to remove juggling from such a scenario and turn social media management of multiple accounts into a simple process. It is also a collaborative platform where agencies can keep their teams and clients in the loop, easily.

Social media scheduling tools - Planable

Planable’s collaborative tool: The approval process between agencies and clients

Image credit: Planable

It has an intuitive user interface that makes it easy build out a social media calendar. All content is kept in one central place to enable teams to work more efficiently. Furthermore, posts look exactly as they will on the target social network which makes it easy for agencies to create content and for clients to offer feedback and approval.

Social media scheduling tool - Planable

Planable’s social media content calendar

Image credit: Planable

Planable is not for you if you want a social media scheduling and management tool with robust analytics and reporting capabilities. It will only help you to create, approve and publish social content.

Planable Pricing Plans

Starter = $24/mo

  • 1 workspace
  • 3 users
  • Unlimited posts

Premium = $59/mo

  • 5 workspaces
  • 5 users per workspace
  • Unlimited posts

Enterprise = Custom pricing

  • > 5 workspaces
  • > 5 users per workspace
  • Advanced features
  • Real-time customer service

They offer a 14-day free trial on all plans.

10. Planoly

Social media scheduling tools - Planoly

You can send your posts straight to Instagram with Planoly

Image credit: Planoly

Planoly enables you to visually plan your Instagram feed(s). That means you can drag and drop your posts into different positions so you can see what they look like when they post to your Instagram feed.

That’s perfect if you want to have a good-looking feed that’s going to amaze your audience when they view your page. Their calendar view enables you to see what has been scheduled while the website platform allows you to drag and drop to rearrange your scheduled posts on the calendar.

Check out Planoly in action:

They have discovery tabs to enable users to discover posts from other accounts; and share user generated content. Brands can repost that content with a branded hashtag.

They provide weekly, monthly and yearly analytics and stats, depending on which plan you’re on. For example, free accounts can only get weekly statistics.

In terms of audience engagement and social listening capabilities, Planoly has a comments section that enables you to manage the comments left on your profiles. You can star a comment you want to review another time. You can also create hashtag groups to use for your posts, which is particularly handy if you’re targeting different groups with different grams.

What sets it apart from other Instagram scheduling tools like Later (featured below) is that you can plan Instagram Stories. Another distinguishing feature is that brands/agencies can create reports to send to clients or teams for feedback on content that is scheduled or unscheduled.

The drawback of Planoly is that it is restricted to Instagram content; so you will have to use another social media scheduling tool to manage your other social accounts.

Planoly Pricing Plans

Free = $0/mo

  • 1 Instagram account
  • 1 user
  • 30 uploads per month
  • Photos only

Solo = $7/mo

  • 1 Instagram account
  • 1 user
  • Unlimited uploads
  • Photos, videos and GIF

Duo = $15/mo

  • 2 Instagram accounts
  • 2 users
  • Unlimited uploads
  • Photos, videos and GIF

Squad = $79/mo

  • 5 Instagram accounts
  • 5 users
  • Unlimited uploads
  • Photos, videos and GIF

Team = $159/mo

  • 10 Instagram accounts
  • 10 users
  • Unlimited uploads
  • Photos, video and GIF

Take a look at their pricing menu in detail.

11. Later

Later markets itself as an Instagram scheduling tool but enables scheduling and posting to other social channels.

Social media scheduling tool - Later

Later’s visual social media scheduling calendar

Image credit: Later

The biggest disadvantage is that it cannot post directly to Instagram for you (due to Instagram policy restrictions on third-party posting), unlike Planoly. When the time comes to publish your post to Instagram, you will receive a push notification to your phone. You will then open the notification to prompt Later to open the post in Instagram. You can click to paste your caption (which Later copies for you), apply a filter and click “post”.

Like Planoly, it has a visual planning feature to help you map out your posts; and a media library that enables you to label and keep your digital content organized.

Social media scheduling tool - Later calendar Image credit: Later

Later has a handy search tool that allows you to search hashtags, users and likes to find content you may want to repost on your own account.

The main drawback of Later is that it doesn’t have a robust analytics feature, although it’s analytics tool is more detailed than Planoly’s.

Later Pricing Plans

Free = $0/mo

  • 1 social profile
  • 30 Instagram posts
  • 50 Twitter posts
  • 30 Facebook posts
  • 30 Pinterest posts
  • 1 user

Plus = $9/mo

  • 1 social profile
  • 100 Instagram posts
  • Unlimited Twitter posts
  • 100 Facebook posts
  • 100 Pinterest posts
  • 1 user

Premium = $19/mo

  • 2 social profiles per platform
  • 50 Instagram posts
  • Unlimited Twitter posts
  • 250 Facebook posts
  • 250 Pinterest posts
  • 2 users

Starter = $29/mo

  • 3 social profiles per platform
  • Unlimited Instagram posts
  • Unlimited Twitter posts
  • Unlimited Facebook posts
  • Unlimited Pinterest posts
  • 3 users

Brand = $49/mo

  • 5 social profiles per platform
  • Unlimited Instagram posts
  • Unlimited Twitter posts
  • Unlimited Facebook posts
  • Unlimited Pinterest posts
  • 5 users

Check out Later’s pricing plans in detail.

Wrapping Up

There you have it! Those are the social media scheduling tools we would recommend to manage and streamline your social media content.

Whether you’re a solo entrepreneur, a Fortune 500 company, a small business or an agency, social media scheduling tools can save you valuable time; and help you to optimize your content and build a social community.

Which tool do you use to manage and schedule your social media content?

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