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Maximizing Lead Potential: Closing the Gap between Marketing-Generated Leads and Sales-Closed Deals

Marketing Strategy

Maximizing Lead Potential: Closing the Gap between Marketing-Generated Leads and Sales-Closed Deals

Madelaine Quon

February 2, 2023
4 min read

The Evolving role of Sales in Buyers Journey - Strategies for Success

The Evolving Role of Sales in the Buyers Journey: Strategies for Success

3 Reasons why Buyers Buy - The Buyers Journey

Marketing Strategy

3 Reasons Why B2B Buyers Buy: How to Position your B2B Content

Happy Holidays from Lumen5

Ho..Ho..Ho..w Lumen5 is Spending this Holiday Season ☃️

How to Record Your Video on your Computer

How to Record a “Good” Video on your Computer Without Equipment

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Marketing Strategy

Maximizing Lead Potential: Closing the Gap between Marketing-Generated Leads and Sales-Closed Deals

Maximizing Lead Potential: Closing the Gap between Marketing-Generated Leads and Sales-Closed Deals

Marketing Strategy

3 Reasons Why B2B Buyers Buy: How to Position your B2B Content

3 Reasons why Buyers Buy - The Buyers Journey

Marketing Strategy

B2B Marketing Experts on: A Marketing Pivot for the Buyer’s Journey

Madelaine Quon

November 24, 2022
6 min read

Marketing Strategy

B2B Marketing Experts on: What B2B Buyers Want from Brands

Madelaine Quon

November 10, 2022
5 min read

B2B Structured Video Creation Need

Marketing Strategy

The Future of Video Creation: Why B2B Companies Need Structure to Scale their Video Content

Madelaine Quon

October 27, 2022
5 min read

Guides & Tips Marketing Strategy

3 Tips to Elevate your Talking Head Video

Madelaine Quon

October 13, 2022
5 min read

Marketing Strategy

How to Make an Effective Branded B2B Video – Chapter 3: 5 Common Mistakes to Avoid

Madelaine Quon

September 29, 2022
7 min read

Marketing Strategy

How to Make an Effective Branded B2B Video: Chapter 2: The Balance of Creative Branding and Examples

Madelaine Quon

September 22, 2022
7 min read

Marketing Strategy

How to Make an Effective Branded B2B Video – Chapter 1: Creative vs Brand Video Elements

Madelaine Quon

September 15, 2022
5 min read

Marketing Strategy

3 Tips to Scale your B2B Video Content

Madelaine Quon

August 11, 2022
5 min read

Podcasts & Webinars

TLDR Series: Podcast – Carol Meyers, CMO & VC

Podcasts & Webinars

TLDR Series: Podcast – Josh Lowman, Gold Front

Podcasts & Webinars

TLDR Series: Podcast – Jill Warren, Later

Madelaine Quon

August 17, 2022
2 min read

Podcasts & Webinars

TLDR Series: Podcast – James Mulvany, Podcast.Co & Matchmarker.fm

Madelaine Quon

July 27, 2022
2 min read

Mark Raffan - Supercharge Marketing

Podcasts & Webinars

How to Make An Impact When Building a Thought Leadership Brand

Lauren Kaye

July 6, 2022
7 min read

Podcasts & Webinars

The Competitive Landscape of B2B Marketing: Supercharge Your B2B Content Strategy [Podcast Recommendation]

Lumen5 Team

June 13, 2022
5 min read

Podcasts & Webinars

The Future of PR: How to bypass the traditional channels and stand out

Dani Hao

February 9, 2022
8 min read

Podcasts & Webinars

Virtual Events as the New Normal: How to build a successful event and drive pipeline

Dani Hao

January 25, 2022
8 min read

Podcasts & Webinars

Win the Content Landscape: How to repurpose your content in a digital world

Dani Hao

December 28, 2021
8 min read

Podcasts & Webinars

Experts From Dooly, Metadata, and Egon Zehnder Share Best Practices for Repurposing Content

Lumen5 Team

December 21, 2021
11 min read

The Evolving Role of Sales in the Buyers Journey: Strategies for Success

The Evolving role of Sales in Buyers Journey - Strategies for Success

Is the Blog Dead? – Chapter 2: 3 Challenges of the Social Media Era

Is the Blog Dead? 3 Challenges of the Omni-channel Decade

Is the Blog Dead? – Chapter 1: The Evolution of Content

Madelaine Quon

September 1, 2022
5 min read

Navigating through the Modern B2B Buyer Journey

Madelaine Quon

August 18, 2022
8 min read

Is Stock Media Dead? Where Stock Media Falls Short.

Madelaine Quon

July 7, 2022
5 min read

8 Types of Video to Improve B2B Marketing

Improve Your B2B Marketing Strategies with These 8 Video Types

Madelaine Quon

June 8, 2022
7 min read

Video Marketing Statistics 2021: What You Need to Know [Original Research]

Claire Beveridge

March 3, 2021
8 min read

5 Video Marketing Trends To Keep An Eye On In 2021

Jamie Beveridge

February 18, 2021
4 min read

YouTube Dominates Google Video in 2020

Lumen5 Team

January 24, 2021
4 min read

How Much Do Video Marketing Services Really Cost?

Claire Beveridge

April 15, 2020
5 min read

Ho..Ho..Ho..w Lumen5 is Spending this Holiday Season ☃️

Happy Holidays from Lumen5

How to Record a “Good” Video on your Computer Without Equipment

How to Record Your Video on your Computer

TLDR Series: Case Study – Cisco

Madelaine Quon

July 28, 2022
2 min read

How Bootstrapping Has Helped Us Recession Proof and Benefit

Michael Cheng

July 14, 2022
8 min read

Lumen5 Stories Marketing Strategy

The Rise of Long-Form Video: A New Opportunity for B2B Marketers

Madelaine Quon

June 15, 2022
7 min read

Kicking it into Hyper Growth in 2022 at Lumen5

Lumen5 Team

January 31, 2022
1 min read

Giving Thanks – How Lumen5 is Supporting Local Charities With Video Marketing

Lumen5 Team

October 14, 2021
4 min read

No Tricks, Only Treats for Lumen5 Users This October

Dani Hao

October 13, 2021
2 min read

How Lumen5 Supports Thought Leadership

Michael Cheng

September 30, 2021
3 min read

Back to Work Video Product Update for You

Stefania Sigurdson Forbes

September 13, 2021
2 min read

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