• July 16, 2024

A TLDR Series for those who don’t have enough time in the day – because who tf actually has time these days?

Why Swiss Re Banked on Lumen5 For Social Engagement

See the full case study ↗

About Swiss Re

As one of the world’s leading providers of reinsurance, insurance, and insurance-based risk transfer, The Swiss Re Group’s brand vision is simple — to make the world more resilient. Founded in 1863 and headquartered in Zurich, Switzerland, the company operates through a network of 80 global offices with roughly 14,000 employees. They currently publish an average of 10-12 data-driven reports a year on topics including: cyber resilience, societal resilience, natural catastrophes, global partnerships, and corporate sustainability. Swiss Re also maintains two industry-leading publications, sigma research and SONAR.

The Challenge

  • How can we keep video creation in-house?
  • How can we increase our video output and create daily social media videos on the fly?
  • How can we support our own brand standards and use our own imagery?

The Solution

  • Using Lumen5 eliminated content bottlenecks and increased video creation
  • Empowered their own creative teams to produce amazing professional videos
  • Customized branded video templates helped bring their ideas come to fruition

Some Quick & Simple Stats

Lumen5 gave Swiss Re’s communications team more time to be creative with their social marketing and ramped up their video production for each piece of content.

  • One user creates over 400 videos
  • Video production turnaround times reduced from days to 30 minutes
  • Increased video creation per topic and increased social reach
  • Lower production costs and higher video creation output

“Once you’ve got an idea, concept, and script, it doesn’t take long to create a video and target it to a specific niche and region.”

annie wu
creative & digital assets manager | corporate voice
swiss re