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Top 11 Social Media Scheduling Tools

Have you ever wondered what the best social media scheduling tools are? I’m sure you already know how vital having a presence on social media is, especially for brands. However, it can be challenging to keep active on social media while managing your other business activities.

Indeed, it can be time-consuming as you can’t dedicate all your time to building your social media presence. There is a solution, though. You just need a good social media scheduling tool so you can post at the most suitable hours on different sites.

Why Are Social Medial Scheduling Tools Important?

Social media networks have different peak times when users are most active, so if you want to engage a large percentage of your audience, you need to post at those peak times. To make matters more complicated, CoSchedule collated 23 studies on the best times to post on social media and found that peak posting times vary between networks.

Some of them have peak hours during business hours while some have peak times at night or very early in the morning. Interestingly, they found that one of the best times to post to Instagram is at 2AM.

Also, SproutSocial conducted some research on the best times to post on social media sites. Let’s take a look at the following image:

Facebook posting stats

So, we’ve established that it’s not possible for a business to publish their posts live as it isn’t practical and would be an inefficient use of time. Still, your audience expects you to be active online as you build trust.

You can use social media scheduling tools to bulk-schedule multiple posts. Also, you can design, schedule, and publish the posts at peak hours for each platform.

You can thus operate your social media account more efficiently and have more time to create and push more content. Your audience will then anticipate your content at specific times, thanks to social media scheduling tools.

Let’s take a look at some of the best social media scheduling tools that can help you grow your social media presence, effortlessly.

Best Social Media Scheduling Tools

1. Hootsuite

Hoosuite page

Hootsuite is the most widely used social media scheduling tool that enables you to schedule posts to publish at a future date and time. You can post on a wide range of social media channels depending on the plan you choose.

You can post on:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest

It is a collaborative tool that enables teams and departments to manage social profiles across multiple devices to interact with customers and to generate revenue.

The great thing about Hootsuite, in comparison to other social media scheduling tools, is that it supports a wide array of platforms, from personal to business pages to other kinds of social activities.

It also has robust analytics and reporting tools which make it easy for teams to measure key marketing metrics like conversation rates, sales initiatives, and engagement. You can also export reports, even customized ones, on any of your social media platforms; and measure click stats, traffic by channel, areas of improvement, competitive analysis, etc.

hootsuite

Image credit: Hootsuite

It’s easy to see why Hootsuite is the leading social media scheduling tool. However, there is a downside to their software.

Hootsuite is currently unable to detect whether your social and web traffic is coming from a bot or an actual human. That can mess up your data. However, we could argue that tools like Google Analytics also have that downside. Their software is still pretty good and reliable at what it does.

Hootsuite Pricing Plans

Hootsuite has multiple subscription tiers:

Free = $0/mo

  • 3 social profiles
  • 30 scheduled messages (you can essentially schedule a post/day)
  • 1 user

Professional = $19/mo

  • 10 social media profiles
  • Unlimited scheduled messages
  • 3 users

Team = $99/mo

  • 20 social media profiles
  • Unlimited scheduled messages
  • 3 users

Business – $599/mo

  • 35 social media profiles
  • Unlimited scheduled messages
  • 5 users

Enterprise – Custom

  • The Enterprise plan is for larger organizations that have bigger and more specific needs. It’s a custom plan which means that you’d need to get in touch with Hootsuite for custom pricing.

You can sign up for a 30-day free trial for the Professional or Team plan.

2. Buffer

Buffer page

Image credit: Buffer

Buffer is comparable to Hootsuite in terms of features and capability. It allows brands, agencies, and individuals to schedule and post relevant posts on their social media channels at the most suitable and appropriate times for their audience.

It is intuitive and like Hootsuite, has features and tools in place to facilitate efficient and effective team collaboration.

Their free plan is a good introduction to social media tools, as it allows users to schedule 10 posts across multiple social media platforms. The plan is structured in a way that allows small brands to understand what automation looks like and whether it will be valuable to them.

buffer tool

Image credit: Buffer

The biggest draw of Buffer is that it suggests the most suitable times for you to post on each of your social channels. It also identifies your top performing posts so you can figure out how to improve your social content in the future.

In addition, you get analytics to show you how successful your posts were.

Buffer

Image credit: Buffer

Buffer’s integrated “Pablo” platform allows users to easily and quickly create visuals for their social content. Tweets that have images get 150 percent more retweets than those without images, so this feature is neat.

Additionally, the mobile app and web browser extension make it effortless to add links, titles, and images quickly to your Buffer feed schedule.

The downside of Buffer is in the user interface. Although intuitive, there are some minor technical issues that some users report; specifically, the extension sometimes doesn’t connect properly and gets stuck in a loading loop.

Some users have also reported that they need to go in and reauthorize certain social media channels. However, those are just minor problems.

Buffer Pricing Plans

Buffer has different pricing plans to accommodate different business needs and sizes:

Free = $0/mo

  • 3 social media accounts
  • 10 scheduled posts per social media account
  • 1 user

Pro = $15/mo

  • 8 social media accounts
  • 100 scheduled posts per social media account
  • 1 user

These are the Business plan tiers:

Small = $99/mo

  • 25 social media accounts
  • 2000 scheduled posts per social account
  • 6 users

Medium = $199/mo

  • 50 social media accounts
  • 2000 scheduled posts per social account
  • 11 users

Large = $399/mo

  • 150 social media accounts
  • 2000 scheduled posts per social account
  • 26 users

For a detailed feature comparison of all plans, take a look at their pricing page.

3. Sprout Social

Sprout page

Image credit: Sprout Social

Sprout Social is another all-in-one social media scheduling tool that enables you to schedule and post across multiple social media channels.

The great thing about Sprout Social is that it has user-level permissions, which means that you can provide specific access to marketing managers, writers and everyone else on your team.

Everyone involved in the social media marketing process can contribute to your social calendar and collaborate.

Their calendar feature gives you a bird’s eye view of the content you’re publishing and promoting daily; which makes managing social channels a breeze.

They also have an impressive social media analytics tool to see how well different pieces of content perform.

SproutSocial

Image credit: Sprout Social

A key feature of Sprout Social is its robust image editor which is built right into the app.

Process

Image credit: Sprout Social

The main downside of Sprout Social is the price and the fact that advanced features are locked behind Enterprise tiers. Their plans are not ideal for businesses that are just starting out or smaller businesses. But to be fair, they intentionally position themselves as a business solution for large agencies and businesses.

Sprout Social Pricing Plans

Standard = $99 per user/mo

  • 10 social media profiles
  • Essential tools for professionals

Professional = $149 per user/mo

  • 10 social media profiles
  • Powerful tools for social business
  • Includes all standard features

Advanced = $249 per user/mo

  • 20 social media profiles
  • Advanced tools for social business at scale
  • Includes all professional features

Currently, all plans include a free 30‑day trial. Click here for more details.

4. TweetDeck

TweetDeck tool

If your social scheduling needs are restricted to Twitter, TweetDeck (owned by Twitter) is the perfect solution for you. It allows you to schedule tweets across several Twitter accounts.

It has an advanced dashboard that allows you to see tweets in an account’s Home feed, your Mentions, Notifications, Messages and Activity in real time.

You can also add columns that show other metrics like Likes, Followers, Lists, Scheduled Posts, Collections and much more.

social media scheduling

In terms of content creation, you can add images and GIFs to your tweets and also edit scheduled tweets before publishing.

The downside of TweetDeck is that it doesn’t have robust analytics capabilities. However, it does everything you need in order to efficiently manage your Twitter feed(s), for free.

5. SocialOomph

SocialOomph software

SocialOomph is a notable competitor of TweetDeck. You can schedule your tweets, track keywords, save and edit drafts and more. You can add and manage up to five Twitter accounts on the free plan while the paid plan offers management of unlimited Twitter accounts.

Their pricing plans are quite unique as you can manage other social media channels like Pinterest, Facebook, and LinkedIn if you opt for the Professional plan. With that plan, you can tweet via email, schedule and post blog content.

The paid plan also allows you to manage tweets for all your Twitter accounts using oneTweetCOCKPIT. That way, you can integrate your timelines and access tweets that have specific keywords, whether or not you follow a certain account.

A notable feature of the Professional plan is that you can self-destruct Facebook and Twitter updates. That means that you can post updates to Twitter and Facebook that automatically delete from your Twitter and Facebook feeds after a period of time you specify.

You can also set recurring updates which publish at regular intervals (be that hours, days or weeks); and also provide alternative text options so that each post is different.

Let’s get to the heart of what makes Socialoomph unique from other options on this list: it automatically generates content streams from RSS feeds. Other platforms do let you access RSS feeds but SocialOomph lets you define keywords so that you only publish topics and ideas you want. Neat, right?

Of course, there is a con. Their interface is quite outdated and it doesn’t have a calendar layout like other scheduling tools.

SocialOomph Pricing Plans

Free = $0/mo

  • 5 Twitter accounts

Twitter Unlimited = $6.97/mo

  • Unlimited Twitter accounts

Professional = $17.97/mo

  • 5 Twitter accounts
  • Unlimited Facebook, Pinterest, LinkedIn, Plurk accounts

6. MeetEdgar

Softwar for scheduling

MeetEdgar, or Edgar as he likes to be called, is a social media scheduling tool that allows you to schedule and post content to LinkedIn, Facebook and Twitter. He currently does not have post scheduling capabilities to Instagram and Pinterest.

What sets MeetEdgar apart from other social media scheduling tools is that you can queue as much of your content as possible with minimal involvement.

For example, you can create different post categories for different types of content like blog posts, questions, and promotional items. The social media calendar can be used to add post categories at times you want them to go out.

Social media scheduling tool - MeetEdgar

Another distinguishing feature of MeetEdgar is that it makes reposting evergreen content particularly easy. It recycles your updates so that your posts don’t go to waste after they are published.

As it automatically reshares your evergreen content over time, more eyes are on it and different audiences get to see it without you doing any extra work. It also means that you can keep publishing posts long after you stop feeding Edgar content.

MeetEdgar also has an URL shortener with in-app click tracking (which enables you to track clicks and analyze your posts).

A downside of MeetEdgar is that it doesn’t integrate with social networks like Google+, Instagram, and Pinterest. You may not find Edgar particularly useful if these networks are vital for your social media marketing.

MeetEdgar Pricing Plans

MeetEdgar has a single pricing plan at $49/mo with discounts to non-profits and the military. The plan includes 25 social media accounts, an unlimited content library, account setup assistance, and a social media strategy call.

7. CoSchedule

social media scheduling tools cost

Image credit: CoSchedule

CoSchedule has many ways for you to schedule and plan your social media marketing. Whether you’re a solo entrepreneur, influencer, business or agency that wants to organize all your projects for every client, CoSchedule has an abundance of features to help you grow your social media presence.

They offer an integrated calendar with blog and marketing projects and all-in-one social promotion. You can get also get email marketing integrations and business analytics. (The Professional and Enterprise plans have additional features for other types of marketing campaigns.)

It works with:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Pinterest
  • Instagram

Image credit: CoSchedule

Perhaps you’d like to create a standalone campaign or add a social campaign to any of your projects. No problem: your promotions can also be in the same place as all your planning so your entire team is in the loop at all times.

The downside is that it lacks bulk uploading/scheduling like other tools on this list. It; however, handles social media campaigns like a champ.

social media scheduling tools process

Image credit: CoSchedule

CoSchedule Pricing Plans

Individual + Referral Program = $0-$20/mo

  • 8 social media profiles
  • 1 user

Individual = $40/mo

  • 8 social media profiles
  • 1 user

Growth = $80/mo

  • 10 social media profiles
  • 3 users

Growth + Agency Pack = $230/mo

  • 10 social media profiles
  • 3 users
  • Individual calendars for each client

Professional = $400/mo

  • 15 social media profiles
  • 5 users

Enterprise = $1,400/mo

  • 25 social media profiles
  • 10 users

They offer a 14-day free trial on all plans.

8. Everypost

social media scheduling program

EveryPost is ideal if you need to schedule and publish posts at ideal times from mobile or their website platform.

It works with:

  • Facebook
  • Twitter
  • Pinterest
  • Tumblr
  • LinkedIn

The software enables you to draft one message to post on all your social channels at once without using the same message. That means that Everypost can optimize your content by customizing what you post on different social platforms.

For example, you can use hashtags, photos, videos or mentions to meet the unique formats of each social channel.

Process for scheduling

It also helps you to add balance to your social channels by mixing up your post types (ex. trending topics, industry news, and promotional content).

The downside of Everypost is that it really isn’t that special compared to other scheduling tools.

Everypost Pricing Plans

Free = $0/mo

  • 1 social media profile
  • 10 scheduled posts
  • 1 user

Pro = $9.99/mo

  • 10 social media profiles
  • Unlimited scheduled posts
  • 1 user

Plus = $29.99/mo

  • 25 social media profiles
  • Unlimited scheduled posts
  • 5 users

Advanced = $49.99/mo

  • 50 social media profiles
  • Unlimited scheduled posts
  • 10 users

Teams = $99.99/mo

  • 120 social media profiles
  • Unlimited scheduled posts
  • 25 users

They offer a 14-day free trial on all their plans.

9. Planable

social media scheduling software

Image credit: Planable

Planable is the perfect social media scheduling tool for digital marketing agencies. It is actually the first social media management tool that streamlines the content creation, editing and approval process between creative agencies and clients.

Digital agencies can manage clients’ social media feeds (Facebook, Twitter, Instagram, and LinkedIn feeds). The aim is to remove juggling from such a scenario and turn social media management of multiple accounts into a simple process.

It is also a collaborative platform where agencies can keep their teams and clients in the loop, easily.

It has an intuitive user interface that makes it easy to build out a social media calendar. All content is kept in one central place to enable teams to work more efficiently. Furthermore, posts look exactly as they will on the target social network which makes it easy for agencies to create content and for clients to offer feedback and approval.

social scheduling preferences

Image credit: Planable

Planable is not for you if you want a social media scheduling and management tool with robust analytics and reporting capabilities. It will only help you to create, approve and publish social content.

Planable Pricing Plans

Starter = $24/mo

  • 1 workspace
  • 3 users
  • Unlimited posts

Premium = $59/mo

  • 5 workspaces
  • 5 users per workspace
  • Unlimited posts

Enterprise = Custom pricing

  • > 5 workspaces
  • > 5 users per workspace
  • Advanced features
  • Real-time customer service

They offer a 14-day free trial on all plans.

10. Planoly

social media scheduling tool

Image credit: Planoly

Planoly enables you to visually plan your Instagram feed(s). That means you can drag and drop your posts into different positions so you can see what they look like when they post to your Instagram feed.

That’s perfect if you want to have a good-looking feed that’s going to amaze your audience when they view your page. Their calendar view enables you to see what has been scheduled while the website platform allows you to drag and drop to rearrange your scheduled posts on the calendar.

Check out Planoly in action:

They have discovery tabs to enable users to discover posts from other accounts and share user-generated content. Brands can repost that content with a branded hashtag.

They provide weekly, monthly and yearly analytics and stats, depending on which plan you’re on. For example, free accounts can only get weekly statistics.

In terms of audience engagement and social listening capabilities, Planoly has a comments section that enables you to manage the comments left on your profiles.

You can star a comment you want to review another time. You can also create hashtag groups to use for your posts, which is particularly handy if you’re targeting different groups with different grams.

What sets it apart from other Instagram scheduling tools like Later (featured below) is that you can plan Instagram Stories. Another distinguishing feature is that brands/agencies can create reports to send to clients or teams for feedback on content that is scheduled or unscheduled.

The drawback of Planoly is that it is restricted to Instagram content; so you will have to use another social media scheduling tool to manage your other social accounts.

Planoly Pricing Plans

Free = $0/mo

  • 1 Instagram account
  • 1 user
  • 30 uploads per month
  • Photos only

Solo = $7/mo

  • 1 Instagram account
  • 1 user
  • Unlimited uploads
  • Photos, videos and GIF

Duo = $15/mo

  • 2 Instagram accounts
  • 2 users
  • Unlimited uploads
  • Photos, videos and GIF

Squad = $79/mo

  • 5 Instagram accounts
  • 5 users
  • Unlimited uploads
  • Photos, videos and GIF

Team = $159/mo

  • 10 Instagram accounts
  • 10 users
  • Unlimited uploads
  • Photos, video and GIF

Take a look at their pricing menu in detail.

11. Later

social media scheduling tool software

Image credit: Later

Later markets itself as an Instagram scheduling tool but enables scheduling and posting on other social channels. The biggest disadvantage is that it cannot post directly on Instagram for you (due to Instagram policy restrictions on third-party posting), unlike Planoly.

In addition, when the time comes to publish your post on Instagram, you will receive a push notification on your phone. You will then open the notification to prompt Later to open the post on Instagram.

You can click to paste your caption (which Later copies for you), apply a filter and click “post”.

Like Planoly, it has a visual planning feature to help you map out your posts; and a media library that enables you to label and keep your digital content organized.

Later has a handy search tool that allows you to search hashtags, users and likes to find content you may want to repost on your own account.

The main drawback of Later is that it doesn’t have a robust analytics feature, although it’s analytics tool is more detailed than Planoly’s.

Later Pricing Plans

Free = $0/mo

  • 1 social profile
  • 30 Instagram posts
  • 50 Twitter posts
  • 30 Facebook posts
  • 30 Pinterest posts
  • 1 user

Plus = $9/mo

  • 1 social profile
  • 100 Instagram posts
  • Unlimited Twitter posts
  • 100 Facebook posts
  • 100 Pinterest posts
  • 1 user

Premium = $19/mo

  • 2 social profiles per platform
  • 50 Instagram posts
  • Unlimited Twitter posts
  • 250 Facebook posts
  • 250 Pinterest posts
  • 2 users

Starter = $29/mo

  • 3 social profiles per platform
  • Unlimited Instagram, Twitter, Facebook, and Pinterest posts
  • 3 users

Brand = $49/mo

  • 5 social profiles per platform
  • Unlimited Instagram, Twitter, Facebook, and Pinterest posts
  • 5 users

Check out Later’s pricing plans in detail.

How to Select the Best Social Media Scheduling Tool?

I showed you the best scheduling tools there are out there. Now, it’s up to you selecting one.

I recommend you take into consideration the different prices and features each one has. Also, set a budget and analyze your marketing strategy to see which tool is best for you.

Here is a table where you can compare what I consider the best plan for every social media scheduling tool.

ToolPlanCostFeatures
HootsuiteProfessional$19 a month-10 social media profiles
-Unlimited scheduled messages
-3 users
BufferProfessional$15 a month-8 social media accounts
-100 scheduled posts per social media account
-1 user
Sprout SocialProfessional $149 per user a month-10 social media profiles
-Powerful tools for social business
-Includes all standard features
TweetDeck-free-Advanced dashboard
-Images
-GIFs
SocialOomphProfessional $17.97 a month-5 Twitter accounts
-Unlimited Facebook, Pinterest, LinkedIn, Plurk accounts
MeetEdgarSingle Plan$49 a month with discounts to non-profits and the military-25 social media accounts
-Unlimited content library
-Account setup assistance
-Social media strategy call
CoScheduleGrowth$80 a month-10 social media profiles
-3 users
EverypostProfessional $9.99 a month-10 social media profiles
-Unlimited scheduled posts
-1 user
PlanablePremium $59 a month-5 workspaces
-5 users per workspace
-Unlimited posts
PlanolyDuo$15 a month-2 Instagram accounts
-2 users
-Unlimited uploads
-Photos, videos and GIF
Later Premium $19 a month-2 social profiles per platform
-50 Instagram posts
Unlimited Twitter posts
-250 Facebook posts
-250 Pinterest posts
-2 users

If you need to design a strategy on video marketing, you can check out this guide.

Whether you’re a solo entrepreneur, a Fortune 500 company, a small business or an agency, social media scheduling tools can save you valuable time and help you to optimize your content as build a social community.

You can now start to grow your business rapidly without having to worry about posting on different social media sites. Simply choose one of the social media scheduling tools I showed you and let’s get started!

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Angel is a blog developer, content creator, and English teacher. He's passionate about learning new marketing tools and exploring new technologies.

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