Video Maker: The 10 Best Ones for Video Marketing [Complete Review]

Video Maker: The 10 Best Ones for Video Marketing [Complete Review]

Are you looking for an online video maker that helps you achieve your video marketing goals? As a blog developer, I know that video marketing has become the most popular category when it comes to digital marketing

It is obvious that video marketing has become quite popular in recent years. Studies confirm that content in the form of videos is what people are consuming today. Just take a look at the following statistics:

video stats

According to Social Media Today, 80% of users remember a video they've watched in the last month. Also, 40% of users take some kind of action after watching a video ad.

So, why is video marketing so important? The reason is people watch 4.6 million video ads online every year. This means that if you are not including videos in your marketing strategy, you are falling behind.

What to Look for When Choosing a Video Maker

There are many different video makers out there. If money is a problem or if you are a beginner, there are a few of them that are completely free.

That being said, it doesn't matter how many features a video maker offers you. If you want to choose the right software, this has to adapt to your needs, not the other way around.

When the time comes to make a final choice, I recommend you take the following points into consideration:

  • Your budget
  • The type of videos you want to make
  • The formats it supports
  • How user-friendly it is
  • How much time you want to spend making videos

After you have defined a clear picture of what your needs are, you can then compare the different features these video makers offer you. So, let's take a look at the 10 best video makers in 2019.

Video Maker: Ranking the Top 10

You can compare the different video makers in the following table

Video MakerMain FeaturesCost
Lumen5-Turns text into video
-Media library with music, images, and videos
-Branding options such as logos and watermarks
-Video Resolution up to 1080p
-Aspect ratio of 16:9 (landscape), 1:1 (square) and 9:16 (vertical)
-Automated workflows with A.I

-Community Free
-Pro $49 a month
-Business $149 a month
-Team custom
VideoToolbox- It can process videos of up to 1500mb
- It works with almost all the formats
- Watermark
- Video cutter
- Can merge multiple files into a single track
- Can extract audio or text from a file
- Thumbnail creation
- Records video from webcam
- Embedded subtitles
Adobe Premiere Pro-Automated tools
-It supports any modern format.
-8k and virtual reality
-Compatible with other Adobe software
-Precise and simple color grading
-Improves audio instantly
-Infographics with Motion Graphics templates
-Compatible with Google VR180 format
-Adobe Premiere Pro $20.99 a month
-Creative Cloud All Apps $52.99 a month
-Students and Teachers $19.99
-Business Option $33.99 a month
Filmora-Custom titles
-Background noise removal
-Audio Equalizer
-Green screen effects
-Clip layering
-Professional 3D LUTs
-Fast processing
-Compatible with all the formats
-1 year $39.99 a year
-lifetime $59.99
-Unlimited $79.99 annually.
AVS Video Editor-All the formats and up to 4k
-300 video effects and transitions
-Stabilize shaky recoding
-Fast HD video editing
-Record your own video from your device
-Stunning slideshows
-Create blu-ray videos
-Multilingual support
-One year $39
-Unlimited $59
Wideo-Video marketing templates
-Animation maker software
-Unsplash image integration
-Using scene templates
-Plan 1 $59 a month
-Pro Plan 2 $99 a month
-Premium $199 a month
VideoScribe -Drag and drop
-Media library with thousands of images and music
-Professional support
-Works with multiple formats
-Monthly plan $17.50 a month
-Yearly plan $96 yearly
-Quarterly plan $35 every three months
Adobe Spark Video Maker
-Stock photos
-Pre-designed layouts
-No sound optimization
-Themes and soundtracks
-Direct posting to social media sites
Animaker-Unique video styles
-Whiteboard 2.0
-Video infographics maker
-Text to speech
-Music tracks and sound effects
-Direct voice recording
-Import custom sounds
-HD and vertical videos
-Personal $19 monthly
-Startup $35 monthly
-Business $59 monthly
-Free plan
iMovie-Studio-quality titles
-High-fidelity filters
-Extra special effects
-Soundtracks simplified

Best Video Maker [List]

1. Lumen5

lumen5 video makers

Lumen5 is an online video maker that has a wonderful feature; it can turn all the text you want into video with the use of artificial intelligence. As a content creator, I know that creating new material with regularity might be challenging. Here is where Lumen5 can make miracles.

The reason why Lumen5 is number 1 on this list is that it gathers a bunch of features that will help you create videos quickly and easily. It offers different characteristics that will make your video look neat and professional.

With Lumen5, you can make videos online because it is also a free video maker. Let me show you the different features it offers


  • Turn text into video
  • Automated workflows with A.I
  • Media library with music, images, and videos
  • Branding options such as logos and watermarks
  • Custom fonts
  • Video Resolution up to 1080p
  • Letterbox style
  • Aspect ratio of 16:9 (landscape), 1:1 (square) and 9:16 (vertical)

The reason I like Lumen5 so much is that it also allows you to optimize videos for no sound. According to Digiday, up to 85% of videos are watched with no sound.

This means we can clearly use lumen5 in our content strategy with excellent results.

Lumen5 Costs

lumen5 pricing

As you can see, Lumen5 offers 4 different plans according to your needs.

You have the Community plan, which is free and it offers you 480p resolution, 1 user, standard library, and popular themes.

Also, if you are looking to make more professional videos, you can choose the Pro plan. It offers you 720p resolution, 1 user, standard library, custom theming, and no Lumen5 branding. It costs $49 a month.

There is also the Business plan. This plan gives you 1080p resolution, 1 user, custom theming, no Lumen5 branding, and custom watermark. This plan is ideal if you are running a business. It's $149 a month.

The final plan lumen5 offers you is the Team plan. It gives you 1080p resolution, multiple users, branded themes, no Lumen5 branding, custom watermark, and team management.

Lumen5 Review

According to Techradar, what makes Lumen5 stand out is its easy options and great automatic features. Also, it's a well-based video editing service with an impressive collection of royalty-free media.

Another characteristic that makes Lumen5 one of the best video makers out there is that its automatic features do most of the heavy work for you. Saving time is a vaulable resource when it comes to digital marketing.

2. VideoToolbox

videotoolbox video makers

This video maker is another option if you need your videos to be simple and neat. What makes this tool climb to the second position on this list is the fact that it offers you all of its features for free.

Moreover, similar to lumen5, this editor is also user-friendly. You can make videos for free with VideoToolbox and share them on the social media site you prefer.

It also offers a wide variety of Features so you can create different types of videos.


  • It's free
  • It can process videos of up to 1500mb
  • Detailed information about the codec, bit rate, frame rate, and resolution
  • It works with almost all the formats
  • Watermark
  • Video Cutter
  • Can merge multiple files into a single track
  • Can extract audio or text from a file
  • Thumbnail creation
  • Records video from a webcam
  • Embedded subtitles



Videotoolbox Review

According to ComparaMarket, Videotoolbox is the perfect tool for students that need to focus on the subject matter instead of fancy effects. It is a practical tool that will help you create content in a simple way.

The best feature is that it is completely free. Also, another feature that makes this video maker stand out is its simplicity, comparaMarket says.

Of course, with video toolbox you can also do more advanced editing like hard-coding subtitles, converting to different formats and demuxing videos. So, the software is a complete tool.

3. Adobe Premiere Pro

adobe premiere pro video maker

This is a video maker that could not be left out. Adobe Premiere Pro is also one of the best video makers out there. The reason? you can get professional results with this editor.

Also, it comes with a bunch of features that will make you want to spend lost of time exploring them all.

The only downside of this software, in my opinion, is that it might be a little complicated to use. I must say it does take some time to master. So, I recommend you use it if you really have the time to master it.

Other than that, you can get the results you are looking for with this software.


  • Automated tools that will save you valuable time
  • It supports any modern format.
  • It works with 8k and virtual reality
  • Compatible with other Adobe software
  • Precise and simple color grading
  • Improves audio instantly
  • Infographics with Motion Graphics templates
  • Compatible with Google VR180 format 


adobe premiere pro pricing

This video maker offers you 4 basic plans that will cover your needs.

The first option you have is the regular Adobe Premiere Pro. It gives you 100GB of cloud storage, Adobe fonts, and Adobe portfolio. It costs $20.99 a month.

As a second option, you have Creative Cloud All Apps. This feature offers you more than 20 creative apps including Photoshop and others. It also gives you 100GB of cloud storage, Adobe fonts, and Adobe Portfolio. It costs $52.99 a month

The third plan Adobe Premiere Pro gives you is the Students and Teachers plan. With this plan, you will save over 60% on the entire collection of Creative Tools App. It costs $19.99.

The fourth option you have is the Business Option. This plan gives you industry-leading creative apps with simple license management and easy deployment. You can start at $33.99 a month

Adobe Premiere Pro Review

According to Techradar, Adobe Premiere Pro shows a lot of improvements if we compare it to older versions. Its multi-platform software and color grading improvements are quite useful.

Also, the software includes a new Learn feature. Since using this editing software can be somehow difficult, the Learn feature offers 3 interactive tutorials that will teach you how to use the video maker.

Another feature that makes Adobe Premiere Pro stand out is its graphics and effects. The integration with After effects takes color consistency and special effect to a new level.

4. Filmora

filmora video makers

Filmora is a software that will help you achieve your goals when it comes to making videos. One outstanding feature is that it lets you work with over 100 layers of media to create complex stories.

Moreover, it also includes important features such as the possibility of working with green screen effects. All of these features bring Filmora to the fourth position on this list.

Although Filmora allows you to download a free version, you will have to get one of the paid plans to get the best out of it.


  • Custom titles
  • Background noise removal
  • Audio Equalizer
  • Green screen effects
  • Clip layering
  • Professional 3D LUTs
  • Fast processing
  • Compatible with all the formats


filmora cost

Filmora Video Maker offers you 3 plans which are designed to cover different needs. You can buy 1 year, which gives you all features, free updates, no watermark, and free tech support. It is billed annually and it's just $39.99.

You also have the lifetime option. You only pay $59.99 once and you'll get all features, free updates, no watermark, and free tech support. This is the most popular option.

The final plan available to buy is the Unlimited version. It offers all features, free updates, no watermark, free tech support, unlimited downloads from the library, and new effects every month. It's $79.99 annually.

Filmora Review

MacWorld describes Filmora as iMovie classic style but for beginners. However, Filmora does offer you some features that make it one of the best editors out there.

This video maker supports almost all the formats, with the exception of QuickTime formats such as ProRes, which proved to upload quite slowly.

When you complete a project, you can export it on a variety of formats for viewing on iOS devices, Apple TV, Android, or game consoles.

The downside; however, is that it is particularly slow when importing and exporting files.

5. AVS Video Editor

avs video maker

This is a very straightforward software that will give you a bunch of features to make your video look professional. This editor is compatible with almost all the formats out there.

One of its best features is its new slideshow program. It will make your slideshows look incredible and professional.


  • It works with almost all the formats and up to 4k
  • 300 video effects and transitions
  • Stabilize shaky recoding
  • Fast HD video editing
  • Record your own video from your device
  • Stunning slideshows
  • Create blu-ray videos
  • Multilingual support


avs editor cost

AVS Video Editor offers just two plans with attractive prices. The first plan gives you one year with no trial limitations, free technical support, and free upgrades for $39.

The second plan is unlimited and it costs $59 including all features. Both plans' pricing expire on May 31st, 2019.

AVS Video Editor Review

According to PCworld, the feature that makes this video maker stand out is how user-friendly it is.

It has great help resourses and a straightforward interface that will guide you through the process if learning how to use it step by step.

It has a good core functionality and you can edit your videos in a traditional workflow. A downside of the software, however, is that it does not offer multi-track video editing features other editors do.

Importing media with this software is rather simple. You can import media files, capture from an attached camera, or capture your desktop screen. 

If you are looking for a simple video maker that is user-friendly and will help you edit videos quickly, AVS video is the option for you.

6. Wideo

wideo video maker

Wideo is a fairly solid video maker. One of its best features is that it allows you to make animations really easily. This is a feature that just a few video editors give you.

In addition, it also provides the user with plenty of video marketing templates that will make your creation process easier. Something I like about this software is that it lets you try it without adding a credit card.

According to the type of video you want to make, it will offer you different templates to help you with the process. It will save you a lot of time. Also, it is quite user-friendly.


  • Video marketing templates
  • Animation maker software
  • Unsplash image integration
  • Using scene templates


wideo pricing

Wideo offers you three different plans for you to choose from.

The first plan gives you 10 downloads monthly, 1-minute videos, and 20 video templates for $59 a month. It also gives you the possibility of trying the plan for 7 days for free.

The second one is the Pro plan, it gives you unlimited downloads, 10-minute videos, and 80 video templates for $99 a month. It also has a 7-day trial.

The third plan offers you premium support, unlimited video length, and unlimited video templates for $199 a month with a free 7-day trial.

Wideo Review

According to Capterra, you can create videos easily and quickly with the templates the software offers you. Aso, you will be able to control individual frames for detailed animation.

Something that makes Wideo popular is its autosave feature. It will save your work every three minutes in case you forget.

In addition, it has a clear and responsive interface and you can control the provacy of the videos. Also, it is cloud-based so you can use it on different platforms.

7. VideoScribe 

videoscribe software

The reason why VideoScribe is on this list is how user-friendly it is. With this software, you will be able to create great video content within minutes.

Another advantage is that you can use its animated educational whiteboard if you wish to make educational videos.

This software offers you a free trial before you decide to buy one of its plans.


  • Drag and drop
  • Media library with thousands of images and music
  • Professional support
  • Works with multiple formats


videoscribe pricing

VideoScribe offers 3 different plans that can be paid monthly, quarterly, or annually.

The Monthly plan costs $17.50 a month for a single user. The yearly plan is $96 yearly, which is considerably cheaper in the long term.

The quarterly plan costs $35 every three months. The three plans include all the features.

VideoScribe Review

Softwarehow describes VideoScribe as an intuitive tool for creating whiteboard animations and explainer videos. 

This video maker is ideal to make explainer videos, especially if you don't have animation knowledge. If you are considering creating animations for your business web page, or educational purposes, VideScribe is the ideal tool.

One of the things that are not so good about this editor, though, is that many graphics require an extra fee to use. Also, the voiceover function is somehow difficult to use.

On the other hand, the software does have a clean and uncluttered user interface. Also, it's easy to use.

8. Adobe Spark Video Maker

adobe spark video maker

Adobe Spark Video Maker is a simple software that will let you create videos in minutes. Even though is not as complex as the other editors mentioned so far, it is still a decent program for certain types of videos.

The best part of this software is that it is completely free! Also, after finishing a project, you have the option to share it directly on the social media site that you want or save it as an mp4.


  • Stock photos
  • Pre-designed layouts
  • No sound optimization
  • Themes and soundtracks
  • Direct posting to social media sites



Adobe Spark Video Maker Review

CommonSenseMedia gives this video maker an overall rating of 4.5/5

According to the site, this tool is easy to use for beginners but can make your work look professional.

Users receive plenty of guidance and inspirational examples about how to craft a compelling video story, which is an exceptional feature.

9. Animaker


Animaker is a video maker which works really well for animated projects. The reason why it is on this list is that it offers you a large number of incredible features that can help grow your business through video marketing.

It has a free version, but it doesn't really offer much. If you want to get the best out of Animaker, you have to get one of the paid plans they offer.


  • Unique video styles
  • Whiteboard 2.0
  • Video infographics maker
  • Text to speech
  • Music tracks and sound effects
  • Direct voice recording
  • Import custom sounds
  • HD and vertical videos


Animaker cost

Animaker offers four diferent plans with a bunch of different features.

The Personal plan is $19 billed monthly or $12 billed annually, which equals $144.

The startup plan is $35 billed monthly or a single payment of $228 for a whole year.

The most popular option is the Business plan, which is $59 billed monthly or $468 for 12 months.

The fourth option is the free plan. You don't pay anything but the features available will be limited.

Animaker Review

According to Capterra, Animaker allows users to easily create engaging presentations and videos in a short amount of time. Their specialty consists of cartoon-themed material.

A downside of this software is that their preset themes are not the best. Also, their transitions are a little disorienting at times.

Beyond that, Animaker will allow you to create engaging videos that attract young and old viewers alike.

10. iMovie

imovie videos

iMovie is a video editor that can be installed on your mobile phone or on your laptop. The best thing about this software is that it is free. You can download it and start to use it right away.

The downside; however, is that it is only available for iOS and macOS. Beyond that, you can create professional pieces with this editor. It is also user-friendly, which means you won't have to invest valuable time in learning how to use it.


  • Studio-quality titles
  • High-fidelity filters
  • Extra special effects
  • Soundtracks simplified



iMovie Review

Even though iMovie is number ten on this list of the best 10 video makers, that does not mean it's not good enough.

According to PCworld, iMovie has a rating of 4 out of 5 stars in the world of video makers. The main reason is its ease of use in a clean and elegant interface.

The downside, however, is that iMovie doesn't offer tutorial or wizards other video makers do. The solution iMovie offers is keeping the interface as basic as possible with simple tips as you mouse over specific tools.

Choose the Best Video Maker for You

Remember that your needs depend on the design of your video marketing strategy. After comparing the pros and cons of all the video makers on this list, you can select the one that offers you the best according to your needs.

Go, make the best video content possible and get the best out of your favorite video maker. Good Luck!


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