The 2018 Video Marketing Statistics You Need to Know


The latest trend in digital marketing involves the popularity of videos. It seems that many people have become more interested in this type of content. This is the primary reason why it is time for your company to consider investing in video marketing. The best way to stay ahead of the game in a competitive market is to use video content for your brand awareness and other promotions. When it comes to managing your business, it is essential to study every move that you will make. As such, we want to help you make the right decisions for your ultimate success. In this article, we are going to provide you with the relevant video marketing statistics for 2018. Use this information as a guide before making any choice:

2018 trends

  • Marketing experts around the globe consider video marketing as the most effective method of promoting their products and services to its target audience. (Insivia)
  • Videos uploaded on social channels are more likely to generate 1200% more engagement compared to images and texts combined. (Responsive Inbound Marketing)
  • 51% of all video plays online are made using mobile devices. (Adelie Studios)
  • Around 78% of people check out online videos every week while 55% of people watch online video content daily. (Hubspot)
  • One-minute video is starting to rise as professional marketers say that it is worth 1.8 million words. (Forrester Research)
  • 81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey. (Hubspot)
  • 64% of consumers make a purchase or avail a service** after watching a branded video content** on social media. (Tubular Insights)

video marketing stats 2

Social videos

  • Youtube has more than one billion active users, which comprises 1/3 of the total number of people who use the Internet. (Youtube)
  • Youtube is considered the second most popular website that is next to Google. Many people use this platform to watch videos on a regular basis. (Alexa)
  • Users upload an average of 72 hours of videos on Youtube every minute. (Insivia)
  • A total of 100 million hours of Facebook videos are watched every single day on this popular social channel. (Techcrunch)
  • Facebook users watch 85% of available online videos without any sound at all. (Digiday)
  • 10 billion people on Snapchat are actively watching posted videos by users each day. (Adweek)
  • Around 82% of active users on Twitter watch videos uploaded on its platform. (Insivia)
  • Over 500 million (half a BILLION) people are watching videos on Facebook every day. (Forbes)
  • The average time spent by Instagram users in watching or viewing videos have increased by around 40% over the past few years. (Instagram) With all these data, we can arrive at one conclusion: Video marketing is on the rise. It is expected to expand in 2019. There will be new trends that will be introduced by other marketing professionals in the coming months. The best thing about having video content is that it appeals to a large number of the population. If you know how to handle this aspect in your business, then you can expect to achieve ultimate success.
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