The 10 Best Social Media Marketing Jobs
Social media marketing jobs are one of the fastest-growing opportunities. The reason is social media is a rapidly growing industry. It is expected that global social media users will cross 3 billion by 2021.
People love using social networks for socializing and other benefits. As more people use social networks, brands jump in to reach their audience and promote products.
Businesses use social media to connect with their target audience. The investment in global social media marketing will cross $48 billion by 2021. Businesses are all into social media marketing because it delivers big time.
According to State of Social 2019 report by Buffer, 89.3% of marketers said that social media very important or somewhat important to their overall marketing strategy.
And 73% of marketers reported that social media marketing is very effective or somewhat effective for their businesses.
There are over 7 million active advertisers on Facebook as of Q1 2019. Think of all the other social media platforms and think of all the businesses that use all the global as well as local social networks for marketing.
And these brands have social media marketing jobs to fill.
That’s where you step in.
There are tons of social media marketing jobs available out there to choose from. Over 15K social media marketing jobs were posted on Indeed in the last 15 days.
That’s a lot of open vacancies.
But what’s the right job for you?
Here is an overview of the top social media marketing jobs that you can choose from:
1. Social Media Marketing Intern
It’s an entry-level social media marketing job that’s perfect for fresh graduates or individuals who wish to start their career in this industry.
As an intern, you work with a social media manager and other team members, and you get a chance to learn pretty much everything about social media marketing.
Here is a list of major tasks that you’ll perform as a social media marketing intern:
- Create or help in the creation of social media marketing campaigns and strategy
- Support the marketing team and help them with daily social media activities
- Development of editorial calendar
- Managing social media accounts on various social media platforms
- Create and schedule/publish posts on social networks
- Assist in designing relevant media for social posts
- Measure social media performance
- Analysis and reporting on a regular basis
The average salary of a social media intern is $11.41 per hour which can go as high as $16.25 per hour.
There were 2500+ social media intern jobs posted on Indeed in the last 15 days with an average salary of $12.63 per hour.
If you’re new to social media marketing, you’re more likely to land a social media intern job. Go for it. It’s always good to get your foot in the door.
2. Social Media Coordinator
The job of a social media coordinator is to coordinate with the entire social media marketing team, clients, and stakeholders. You will work closely with a social media manager and assistants.
It is a demanding job where you’ll spend most of your time communicating with people whether it be on the phone or email. You should be good at communication and must possess skills like social intelligence, collaboration, emotional intelligence, and teamwork.
One great thing about being a social media coordinator is that you get a chance to learn a lot about how marketing and social media marketing work.
Here is an overview of the primary tasks that a social media coordinator does:
- Collaborate and work with marketing and social media marketing teams
- Act as a bridge between the social media manager and social media marketing team
- Help with social media strategy and campaign development and implementation
- Generate reports and performance analysis
- Managing and/or helping social media accounts
- Work with designing, content development, and editors to plan an editorial calendar
- Respond to social media marketing team queries
- Data analysis, presentation preparation, conducting events, and managing outdoor events.
Over 2900 social media coordinator jobs were posted on Indeed in last 15 days with an average salary of $12.10 per hour.
There isn’t a lot of salary difference between social media intern and coordinator; however, an intern is more of a basic job while a coordinator happens to deal with varied tasks. If you have great communication and collaboration skills, go for a coordinator job.
3. Social Media Remote
The majority of the US workforce will freelance and work from home by 2027. Working remotely is a preferred choice for millennials.
How about working from the comfort of your home and getting paid?
As a social media remote, you’ll work remotely. It isn’t a very tough job as you’ll be responsible for performing similar tasks as that of a social media intern. The salary is almost similar with the only difference that you work from your home.
Depending on your contract and the number of hours committed per week, you can choose to work on two or more projects at a time. The best part: You can give time to your family and get a chance to spend time with your loved ones.
You can also upgrade from this job to a social media marketing consultant job where you run a team. This way you can scale your pay even while working remotely.
The job description of a remote social media expert varies greatly. Some companies will hire you to manage social media accounts while others will hire you to manage their entire social media marketing campaign from your home.
General job description includes the following tasks:
- Managing social media accounts
- Posting on social media
- Development and execution of a social media calendar
- Social media support
- Social listening
- Designing posts
- Managing social ads
The average salary of a social media remote is $12.08 per hour and over 1500 jobs were posted in the last 15 days on Indeed.
Glassdoor posted 163 jobs in the last two weeks with an average salary between $23K and $163K a year.
If you can earn $23K+ a year from your home with a lot of flexibility, it’s not a bad gig. Moreover, by working remote, it’s easier to work with clients outside of your salary job.
Remember, this is an average salary. You might earn more or less depending on your education, experience, and specific skills.
4. Social Media Assistant
This happens to be a perfect job for anyone who is interested in the social media marketing industry. A great job to learn, grow and excel in this field.
Because a social media assistant works closely with a social media manager and CMO. You’ll be involved in strategy development and decision-making. If you have worked as a social media assistant, your chances of becoming a social media manager increase significantly.
Here is an overview of what you should expect to do as a social media assistant:
- Work with social media team and the senior management for development and implementation of strategy and campaigns
- Idea generation
- Reporting, analysis, and testing on a regular basis
- Collaborate and communicate with social media time
- Assist senior management on a daily basis as per need
The average salary of a social media assistant is well over $15 per hour (higher than a social media intern, coordinator, and remote).
Over 2600 jobs were posted on Indeed in last 15 days. It is a high-competition social media marketing job as the probability of growth is really high. Do your homework before you apply to a job to ensure you’re working with someone who’s looking to promote a worker who excels.
5. Social Media Marketing Specialist
As a social media specialist, you’ll be directly involved in strategizing, implementing, and monitoring the social media marketing strategy.
As a specialist, you’ll be the ‘key’ to social media marketing. Everything else will work around you and your strategy.
Yes, it is a high-responsibility job. If you fail to deliver (for whatever reason) and your strategy doesn’t deliver, survival will get tough.
Make sure you have the right skills in social media platforms to apply for the post of a social media specialist.
Here is an overview of the job description of a social media marketing specialist:
- Developing and managing social media strategy
- Competitive research and analysis
- Data collection and analysis
- Creating editorial calendar
- Tracking and measuring success
- Tracking ROI
- Collaborating constantly with senior management and social media marketing team
- Using leading social media marketing tools for scheduling posts, research, and tracking
- Interacting with marketing and sales team for feedback and collaboration
It’s a high salaried job where you can earn $63K+ per year easily. More than 3800+ social media specialist jobs were posted on Indeed in last 15 days which shows how important this job is.
You should have a decent experience and a strong profile to become a social media specialist. It isn’t a job for starters. However, if you have a relevant degree or certification, you can give it a try.
6. Social Media Strategist
It is quite similar in nature to a social media marketing specialist job. However, its different in the sense that you’ll be strictly working as a strategist which means you’ll be responsible for the strategy development and execution.
A social media strategist doesn’t necessarily have to do social media posting rather you’ll overlook strategies and campaigns. It is more of a senior management job.
The core tasks that you’ll perform as a social media strategist include:
- Working with senior management for planning and setting objectives
- Developing social media marketing strategy
- Executing and implementing the strategy
- Social media budgeting
- Tracking success metrics
- Tweaking strategy based on data
- Taking feedback and using it to improve strategic goals
- Setting long-term and short-term social media marketing goals
Just over 500 jobs were posted on Indeed in last 15 days with an average salary of $65K+ a year.
It is a high competition job. The number of jobs posted is minimal so you have to have a strong profile to grab one of these jobs.
7. Social Media Management
If you aren’t interested in strategy-related social media jobs, your best bet is social media management job. In this capacity, you’ll be responsible for managing social media accounts and posts.
It is not a very challenging job because your job is to manage social media accounts (which is one part of the strategy execution). You might have to create posts or you’ll get posts from someone else in the team.
Here is a general overview of what social media management involves:
- Executing social media strategy
- Handling and managing social media accounts
- Following editorial calendar
- Designing and creating social media posts
- Responding to follower comments
- Reporting daily and weekly performance
It is one of the most common social media jobs. There are well over 15K jobs posted in 15 days on Indeed with an average salary of well over $43K per year.
It’s important that you don’t mix this job with that of a social media marketing manager (see below). As a social media management expert, you only deal with accounts and posting schedule while a manager has a more holistic job description.
8. Social Media Manager
It is also known as a social media marketing manager and it is one of the highest paying jobs in this industry. As a manager, you will be responsible for managing the social media marketing of your company.
Social media managers are, normally, held responsible if the strategy or campaign delivers (or fails) because it is the job of the manager to ensure everything is working as expected.
Yes, it’s a challenging job.
And here is what you should be doing as a social media manager in your favorite company:
- Creating an action plan to achieve objectives
- Working with marketing assistants and marketing team to achieve goals
- Working with strategists for strategy development
- Monitoring the progress and taking necessary timely actions
- Optimizing social media campaigns
- Managing teams and employees
- Tracking, analyzing, and dealing with external and internal challenges
More than 10K jobs were posted on Indeed in last 15 days and the average salary is $121K per year.
Not bad, right?
There are tons of open jobs which means you have a lot of options to choose from. This is just one job portal though.
9. Social Media Manager Remote
As a social media manager remote, you’ll work remotely. The job description remains the same with the only difference being that you can work from anywhere as per your convenience.
Depending on the business, you can have a fairly flexible job description. For instance, you might not be involved in strategy development.
This is the reason the average salary of a social media manager working remotely is fairly less as compared to a social media manager who has a regular job.
The average salary is $50K+ a year and the number of jobs is minimal. Only 772 jobs were posted in the last 15 days on Indeed.
Working as a social media manager remotely has several benefits and it’s a great way to gain experience by working with small-sized foreign companies.
10. Social Media Director
It sounds great to be a social media director of a company, right?
As a director, you’ll be involved in decision-making at a higher level. A social media director isn’t always directly involved in daily or even monthly tasks that the social media team performs, rather the focus of a director is on long-term objectives and year-over-year performance.
Here is a general job description of a social media director:
- Assist in strategy development
- Developing a system to measure and track the long-term performance
- PR and media coverage
- Developing networks and links
- Policy development
- Managing social media manager and assistants
The average salary of a social media director is $15+ per hour and there are more than 5K jobs posted in the last 15 days.
The salary might seem low because a social media director is responsible for social media marketing only and is, therefore, different than a marketing director. The salary of a marketing director can go as high as $150K+ a year.
Being a social media director, you’ll lead the social media team only. This is one reason the average salary of a social media marketing director can skew on the low side. Each company places a different value on their social media presence. Ideally, you should look for the one that places a high value on it.
Get Your Career Started
Are you ready to jumpstart your social media marketing career? Are you prepared for it?
When choosing a social media job, don’t ignore your passion and interest. If you’re new to the industry and inexperienced, it’d be best to go for an entry-level social media marketing job such as social media intern, social media coordinator, or social media management.
Keep learning to move ahead in your career.