How Lumen5 Helped DNV Level Up Their Social Media Game
ABOUT DNV
Building the invisible infrastructure of trust
DNV was founded 150 years ago in Norway as a ship classification society. Over the years, it expanded to industries such as oil and gas, renewables, automotive and aerospace, food and beverage, healthcare, and others. They provide a full range of services, including advisory, certification, data and analytics, inspection, testing, training, and verification—to name a few. Today, DNV GL is a B2B global leader in quality assurance and risk management and on a mission to help companies become safe, smarter, and greener.
"Lumen5 is evolving fast as a company and we have always felt that our feedback has been considered as the platform is optimized. It is encouraging to see that whilst Lumen5 is in a rapid growth phase, they have remained attentive to our needs."
Peter Lovegrove, Media Relations and Video Content Manager, DNV
THE CHALLENGE
Turn lengthy content into catchy videos
When DNV GL decided to invest more in their digital presence, they realized video content would make their social media accounts stand out. They also had lengthy, influential reports they needed to turn into engaging videos without spending a fortune on video specialists. So, they started producing video content in-house. However, the whole process of downloading stock videos, exporting them to Adobe Premiere, editing and sharing them with the team was taking a lot of time. Plus, many team members were hesitant about their video making skills.
"Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos"
"Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos."
Peter Lovegrove, Media Relations and Video Content Manager, DNV
THE SOLUTION
Hassle-free video making
Social media videos are important to DNV GL and so is having access to high-quality stock videos. When licensing media directly from stock footage providers got expensive (1000 € for a one-minute-video), they started looking for an affordable online tool to simplify their workflow. The company’s Media Relations and Video Content Manager, Peter Lovegrove, had his colleagues try several online tools. Lumen5 scored high in terms of usability, costs and customer service. DNV GL uses Lumen5 to tell authentic stories that bring the company closer to its audience. The platform's intuitive interface makes the video creation process painless. They choose the right video template and Lumen5 does the rest.
"Customer service is essential to us. Thomas, our Account Executive, was extremely helpful and conducted an onboarding webinar to explain to the team how the platform works. In short, I feel like the Lumen5 team listens to our concerns and has our back."
"The Lumen5 team was extremely helpful and conducted an onboarding webinar to explain to the team how the platform works. I feel like they listen to our concerns and have our back."
Peter Lovegrove, Media Relations and Video Content Manager, DNV
THE RESULTS
Improved social media click-through rates and higher-levels of engagement
Thanks to Lumen5, DNV GL makes more social media videos. Their average is six videos per month, but there were months when they did fifteen, which is huge progress. Creating videos with Lumen5 videos is four times quicker than before, so they’ve been saving a lot of time to focus on other projects. DNV GL’s most important goal was driving brand awareness. In-house reports show Lumen5 videos outperform all other formats and boost engagement.
"When we analyzed how Lumen5 and talking-head videos perform, we found that Lumen5 videos had better click-through and engagement. We really missed having a powerful and intuitive tool at hand."
"When we analyzed how Lumen5 and talking-head videos perform, we found that Lumen5 videos had better click-through and engagement. We really missed having a powerful and intuitive tool at hand."
Peter Lovegrove, Media Relations and Video Content Manager, DNV
“With the traditional agency, the time is usually about one week. But with Lumen5, it’s cut down from weeks to hours.”
Visual content director at Siemens AG
“Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos.”
Media relations and content manager
“Thanks to Lumen5, we have been able to cut down on the time and costs related to video making.”
Global advertising and sponsorships
“We’re able to create a video quickly with a turnaround of five minutes versus trying to coordinate with an agency and see if they have time to fit you in. With Lumen5, you could just get it right then and there.”
Social & digital content manager
“The best part about Lumen5 is that it's not time-consuming. It's really easy and you only need a couple of minutes to create a video because everything is included.”
Senior online marketing manager
“We have scaled Lumen5's use across our marketing organization, realizing benefits across many team layers. As company communicators, this agile tool enhances each customer's experience and engagement.”
Director of global integrated marketing, Emerson
“We saw increasing demand within Communications for an intuitive self-service video production tool and Lumen5 filled the gap.”
Creative & digital assets manager, Corporate Voice, Swiss Re
DNV selected Lumen5 because they needed a scalable, user-friendly AI video creation platform that could turn long, technical reports into engaging social content without relying on specialized editors or expensive stock licensing. After testing multiple tools, Lumen5 stood out for its intuitive interface, affordability, enterprise support, and ability to help non-technical team members create polished videos with confidence.
Lumen5’s AI automatically transforms text-heavy reports, articles, and research insights into concise and compelling video narratives. For DNV, this meant turning industry reports into scroll-stopping social videos within minutes. The platform handles scene selection, story structure, and visual pairing, which allows experts across the business to convert complex material into accessible, high-impact video content.
DNV reported that Lumen5 videos consistently outperformed other formats, including talking-head videos, in both click-through rate and engagement. By producing more videos, sometimes up to 15 per month, DNV increased publishing frequency, boosted brand visibility, and strengthened awareness across their global B2B audience.
Before Lumen5, creating a single video required downloading stock assets, moving between multiple creative tools, and relying heavily on Adobe Premiere. With Lumen5’s AI-driven workflow and built-in media library, DNV reduced production time by roughly four times. This gave their communications team more capacity to focus on strategy, storytelling, and campaign execution.
Yes. This was one of the biggest advantages for DNV. Many team members were hesitant about video editing, but Lumen5’s guided templates, smart automation, and simple drag-and-drop interface empowered business users across the organization to create professional-quality videos without technical skills. This democratized video creation and reduced bottlenecks for DNV’s Media Relations team.
Lumen5 offers hands-on onboarding, dedicated account support, and proactive guidance throughout the deployment process. DNV’s team highlighted the value of onboarding webinars, direct access to their Account Executive, and the responsiveness of the Lumen5 team. As the platform continues to evolve, customer feedback is regularly incorporated to ensure enterprise users always have a tool aligned to their needs.
