How Lumen5 is Helping CMS Get in Front of Their Audience and Reach Their Video Marketing Goals
ABOUT CMS LEGAL
A Top 10 Global Law Firm
CMS offers specialist, business-focused advice in law and tax matters. Ranked as a Top 10 Global Law Firm, CMS is present in 40+ countries and boasts 70+ offices worldwide. They attract top legal talent and are on a mission to help clients mitigate risk and benefit from innovative legal solutions.
"We haven’t tried many tools because we were looking for one that’s very easy to use. After the trial, we were easily convinced; Lumen5 is the right one for us."
Amsal Alihodzic, Senior Online Marketing Manager, CMS
THE CHALLENGE
Create more and cheaper videos to skyrocket LinkedIn engagement.
In the past, when CMS needed video content for social media, they hired a video production agency based in the UK. However, the entire process was time-consuming and expensive, so they were not able to create content regularly and on the fly. The videos are used mostly for the website and social media – especially LinkedIn, which is the most important social media platform for B2B business. However, LinkedIn changed its algorithm last year when it started to push the usage of videos on the platform. Due to this change, CMS’s impressions and engagement went down. It turns out LinkedIn videos earn three times more engagement than text-only posts. That’s when CMS realized that its global teams need a powerful tool to consolidate their marketing efforts to make people fall in love again with their content and generate more leads. By using Lumen5, the impressions increased as well as the click-through-rate and engagement. Last year, CMS was able to increase the number of generated leads by 14% and its LinkedIn followers by 47%.
"Producing the video from start to 'go live' used to take us about a week for a short one. Longer videos were even more time-consuming. We were no longer happy with this timeframe."
Amsal Alihodzic, Senior Online Marketing Manager, CMS
THE SOLUTION
Lumen5 at first sight.
The lawyers at CMS create a lot of legal content such as downloadable publications and guides that need to be promoted on social media. Creating a 30-second teaser video in Adobe Premiere used to take social media teams an entire day. With Lumen5, they now only need 20 minutes. They can leverage the generous media library, quickly add images, drag and drop scenes and add saved templates to stand out from the crowd. Compared to working with a complex video creation tool where they had to think about the scenes beforehand and write scripts or hire an expensive agency, using Lumen5 is a no-brainer for the teams at CMS.
"The best part about Lumen5 is that it's not time-consuming. It's really easy and you only need a couple of minutes to create a video because everything is included. This is really what convinced us to use Lumen5."
Amsal Alihodzic, Senior Online Marketing Manager, CMS
THE RESULTS
Lumen5 = more leads & downloads = ❤️
Success using Lumen5 to CMS is more free time and better engagement. Lumen5 has simplified CMS’s workflow, helping them get the job done in a snap. They went from creating less than ten videos per year to around 29 videos per month – almost one per day. Thanks to promoting more content via video, CMS has improved its KPIs. By using Lumen5, CMS's impressions increased as well click-through-rate and engagement. Last year, CMS was able to increase the number of generated leads by 14% and its LinkedIn followers by 47%. The firm’s current click-through rate is higher than before at 3% and the engagement rate is around 5%.
“With the traditional agency, the time is usually about one week. But with Lumen5, it’s cut down from weeks to hours.”
Visual content director at Siemens AG
“Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos.”
Media relations and content manager
“Thanks to Lumen5, we have been able to cut down on the time and costs related to video making.”
Global advertising and sponsorships
“We’re able to create a video quickly with a turnaround of five minutes versus trying to coordinate with an agency and see if they have time to fit you in. With Lumen5, you could just get it right then and there.”
Social & digital content manager
“The best part about Lumen5 is that it's not time-consuming. It's really easy and you only need a couple of minutes to create a video because everything is included.”
Senior online marketing manager
“We have scaled Lumen5's use across our marketing organization, realizing benefits across many team layers. As company communicators, this agile tool enhances each customer's experience and engagement.”
Director of global integrated marketing, Emerson
“We saw increasing demand within Communications for an intuitive self-service video production tool and Lumen5 filled the gap.”
Creative & digital assets manager, Corporate Voice, Swiss Re
Lumen5 is designed for enterprise scale, brand consistency, and high-volume video creation. It combines AI automation, brand controls, and centralized team workflows so that any department can produce on-brand video content quickly and reliably. Global organizations such as CMS, a Top 10 Global Law Firm, use Lumen5 to create marketing, internal communications, and L&D content without relying on agencies or complex editing software.
Lumen5 automates scene building, text placement, media selection, and pacing. Teams can convert long-form content such as articles, reports, or legal publications into polished videos in minutes. Example: CMS reduced production time from one full day in Adobe Premiere to about 20 minutes in Lumen5.
Yes. Video content consistently outperforms text-only posts on LinkedIn. By enabling teams to publish more video at a higher frequency, Lumen5 helps increase impressions, engagement, and click-through rate. CMS increased LinkedIn followers by 47 percent, leads by 14 percent, and now produces about 29 videos each month compared to fewer than ten per year.
Lumen5 supports marketing teams, internal communications teams, HR and people teams, and Learning and Development groups. Any team that needs to scale video content creation without hiring additional production staff benefits from the platform’s automation, templates, and collaboration tools.
Lumen5 uses AI to transform written or long-form assets into ready-to-publish videos. Teams can repurpose blog posts, guides, event recordings, and webinars into bite-size social content, training snippets, internal updates, or teaser videos. This approach helps organizations extract more value from existing content and accelerate production cycles.
Yes. Lumen5 was built specifically for non-specialists. Users do not need editing experience or design skills. CMS selected Lumen5 because their global team needed a tool that anyone could learn quickly. The combination of drag and drop editing, templates, media libraries, and AI automation makes the platform intuitive even for first-time creators.
