How Lumen5 is Helping Mitsubishi Expand Their Content Strategy and Speed Up Their Workflow
ABOUT MITSUBISHI
A Japanese tech leader
Mitsubishi Heavy Industries (MHI) is a multinational engineering and manufacturing company headquartered in Tokyo. It is one of the core companies of the Mitsubishi Group, which is celebrating its 150th anniversary this 2020. MHI Group delivers innovative and integrated solutions across a wide range of sectors, from power and energy to industrial machinery, urban infrastructure, aerospace and defense. The company has its own content marketing site called spectra.mhi.com. In this overwhelming digital age, Spectra seeks to place into context the technologies and philosophies that make our world work, simplifying concepts worth knowing and sharing with others.
"I’m in love with Lumen5’s client relationship management. Whether something is cheap or expensive, if you don't get the support you need at the speed and accuracy you need, it affects your work. With Lumen5, we’re never left hanging around."
Adrian Ngo, Global Advertising and Sponsorships, Mitsubishi
THE CHALLENGE
Balancing quality, budget and timing
Before Lumen5, MHI was working with multiple media and content creation agencies but saw a need for more competitive costs and quality performance. Plus, the video making and editing processes were lengthy and had to go through endless vetting. Instead of following their goals—producing diverse, stellar and affordable content in no time—the result was often to compromise with mediocre, expensive and fewer videos. Even though they had a lot of great content on Spectra, they were missing a robust tool to help them repurpose it in another format (i.e. video) and quickly post it on social media to further boost engagement.
"There used to be a lot of back and forth going on in our video-making process. We had to find a way to create more and better videos at a faster pace."
Adrian Ngo, Global Advertising and Sponsorships, Mitsubishi
THE SOLUTION
Professional videos without the high price tag.
When LinkedIn told MHI they should do more video content because it performs better, they knew that first, their workflow had to change.
Here’s what happened next: LinkedIn recommended Lumen5, they signed up for the free trial and ended up loving it. Thanks to Lumen5’s intuitive interface, the editorial team realized they don’t need to be video production experts to create engaging videos for their events, expos, and social media accounts. Lumen5 had all the video editing tools to help MHI get the job done quickly. Being able to make in-house videos without any extensive training helped them diversify their content to better engage with the target audience.
"Lumen5 seemed easy to use, had all the features we needed and was affordable."
Adrian Ngo, Global Advertising and Sponsorships, Mitsubishi
THE RESULTS
Videos that drive traffic and fully connect with audiences.
It’s been less than a year since MHI and Lumen5 got together—and things are looking up. They’ve been putting out five times more video content than before, boosting their traffic. Their videos get two times more impressions than any other type of content. At least half of the content they now share on LinkedIn are Lumen5 videos, which raised their engagement rate. MHI hasn’t just found a way to produce more videos cheaper—they managed to fasten their workflow and stay true to their brand.
"Thanks to Lumen5, we have been able to cut down on the time and costs related to video making. We don’t have to go through a third party as often, which speeds everything up and makes our work a lot easier."
Adrian Ngo, Global Advertising and Sponsorships, Mitsubishi
“With the traditional agency, the time is usually about one week. But with Lumen5, it’s cut down from weeks to hours.”
Visual content director at Siemens AG
“Lumen5 is especially helpful for business people who don't have the technical experience to make their own videos.”
Media relations and content manager
“Thanks to Lumen5, we have been able to cut down on the time and costs related to video making.”
Global advertising and sponsorships
“We’re able to create a video quickly with a turnaround of five minutes versus trying to coordinate with an agency and see if they have time to fit you in. With Lumen5, you could just get it right then and there.”
Social & digital content manager
“The best part about Lumen5 is that it's not time-consuming. It's really easy and you only need a couple of minutes to create a video because everything is included.”
Senior online marketing manager
“We have scaled Lumen5's use across our marketing organization, realizing benefits across many team layers. As company communicators, this agile tool enhances each customer's experience and engagement.”
Director of global integrated marketing, Emerson
“We saw increasing demand within Communications for an intuitive self-service video production tool and Lumen5 filled the gap.”
Creative & digital assets manager, Corporate Voice, Swiss Re
Mitsubishi selected Lumen5 because they needed a faster and more cost-effective way to produce high-quality videos in-house. Their marketing and editorial teams were spending too much time coordinating with agencies, and the results were often expensive or slow to deliver. Lumen5 provided an intuitive AI video creation platform that allowed the team to quickly turn existing Spectra content into engaging, social-ready videos without relying on external partners.
Spectra publishes thoughtful, long-form content about engineering, technology, and innovation. Lumen5 helps Mitsubishi convert these stories into short, visually engaging videos that perform well on LinkedIn and other social platforms. The AI summarizes key ideas, selects scenes, and pairs visuals with narrative structure, allowing Mitsubishi to bring their technical insights to life in a format that reaches wider audiences.
Mitsubishi reported that they now produce about five times more video content than before. By bringing video creation in-house and using Lumen5’s guided templates and automation features, they significantly reduced time spent coordinating with agencies. This allowed the team to publish more often, respond faster to campaign needs, and maintain a more consistent brand presence.
After adopting Lumen5, Mitsubishi saw their videos receive twice as many impressions compared to other content formats on LinkedIn. At least half of their LinkedIn posts are now Lumen5 videos, and this shift has strengthened engagement, reach, and traffic from key B2B audiences. Video became a central driver of their social media growth.
Yes. Mitsubishi’s editorial and advertising teams emphasized that they were able to create professional, on-brand videos without any traditional video editing experience. The platform’s interface, templates, and automated editing tools removed technical barriers, making it easy for anyone on the team to produce polished videos quickly.
Mitsubishi highlighted Lumen5’s customer support as one of the biggest advantages. They consistently received fast, accurate help whenever needed, which ensured smooth adoption across global teams. The responsiveness and reliability of the Lumen5 team gave Mitsubishi confidence that their video workflow would remain efficient as their strategy expanded.
