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  • September 7, 2025

Lumen5 Blog

Guides & Tips Marketing Strategy

Why B2B Marketers Struggle to Prove Video ROI—And How AI Is Changing the Game

Alicia Zhang
  • August 25, 2025
  • 14 min read
Podcast Podcasts & Webinars
Maximizing the Power of Customer Stories and Social Proof
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Why Building a Revenue-Driving Marketing Engine Starts with Ops
Marketing Strategy
From B2B to B2H: Why CMOs Must Stop Talking to Companies and Start Talking to Humans
Guides & Tips Marketing Strategy
Scaling Content Without Losing Brand Control: A CMO’s Guide to Creative Automation

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Guides & Tips Marketing Strategy

Why B2B Marketers Struggle to Prove Video ROI—And How AI Is Changing the Game

Marketing Strategy

From B2B to B2H: Why CMOs Must Stop Talking to Companies and Start Talking to Humans

Guides & Tips Marketing Strategy

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The Content Recycler’s Handbook: How to 10x Your Video Output With 0x More Work.
Featured Marketing Strategy Uncategorized

The Content Recycler’s Handbook: How to 10x Your Video Output With 0x More Work

Alicia Zhang
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Featured Marketing Strategy

The New Marketing Playbook: Accelerating Content Velocity with AI-Powered Tools

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Marketing Strategy

The Future of Content Strategy and Why It’s a Non-Negotiable

Madelaine Quon
  • April 17, 2025
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Marketing Strategy

Video-First Marketing: Bridging the Gap in Your Content Strategy

Madelaine Quon
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Marketing Strategy

5 Costly Mistakes You’re Making With Your Content Strategy

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Marketing Strategy

How to Build a Content Strategy That Actually Works in 6 Steps

Madelaine Quon
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Marketing Strategy

Does Video Matter in Your Content Strategy? The Secret to Standing Out in a Saturated Market

Madelaine Quon
  • February 13, 2025
  • 5 min read
Podcast Podcasts & Webinars

Maximizing the Power of Customer Stories and Social Proof

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Why Building a Revenue-Driving Marketing Engine Starts with Ops

Season 3 Episode 1, Leigh Stewart
Podcast Podcasts & Webinars Video Marketing

Command Content like a Leader: What AI Means for Marketers

Grace Cheung
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Featured Podcasts & Webinars

TL;DW Creating Clarity in Chaos: Video as a Strategic Tool in Uncertain Markets

Kat Ingraham
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TL;DW Creatives vs. AI: Why It’s Not a Fight (And How to Win Anyway)

Kat Ingraham
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TL;DW The New Webinar Playbook: Tips and Strategies for 2024

Kat Ingraham
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TL;DW New Ways to Make Video Webinar 

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The Heart of Good Content: How IKEA Keeps Structured Content Interesting

Madelaine Quon
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TL;DW: Webinar – Mega-Evolve Your Marketing: The AI-volution in 2024

Kat Ingraham
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More than Meets the AI

Madelaine Quon
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Latest Trends Marketing Strategy

How AI Can Help You Create Branded Content

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How to Craft AI Prompts like the Pros!

Madelaine Quon
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Madelaine Quon
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The Evolving role of Sales in Buyers Journey - Strategies for Success
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The Evolving Role of Sales in the Buyers Journey: Strategies for Success

Madelaine Quon
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Is the Blog Dead? 3 Challenges of the Omni-channel Decade
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Is the Blog Dead? – Chapter 2: 3 Challenges of the Social Media Era

Madelaine Quon
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Is the Blog Dead? – Chapter 1: The Evolution of Content

Madelaine Quon
  • September 1, 2022
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Navigating through the Modern B2B Buyer Journey

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Is Stock Media Dead? Where Stock Media Falls Short.

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Madelaine Quon
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Lumen5 Stories

Customer Story: How Lumen5 Elevates Internal Storytelling with Video

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Lumen5’s Festive Favourites: A Peek into Our Holiday Wonderland

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Lumen5 Rewind 2023

Kat Ingraham
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Lumen5 Stories

Elevate Your Marketing Strategy: Lumen5’s Unique AI Voiceover

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Lumen5 Stories

Lumen5 Embarks on an AI Voice Revolution with ElevenLabs Partnership

Madelaine Quon
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Stepan’s 1st Year in Canada

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3min. Case Study: From First Impressions to Lasting Impressions: How Best Western Hotels Transformed Its Video Marketing with Lumen5

Madelaine Quon
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3min. Case Study: Finland’s Ministry for Foreign Affairs Puts the Spotlight on New Initiatives With Lumen5

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Behind the Scenes of Lumen5’s Video Magic: Framefusion

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  • 7 min read
Lumen5 Stories

3 min. Case Study: Swiss Re

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