The 10 Best Entry Level Marketing Jobs
Businesses cannot survive without marketing. According to Gartner, businesses (on average) spend 11% of their annual budget on marketing. This means a company with a revenue of $1 billion a year, it will spend $100 million on marketing.
That’s a lot, right?
But even though this 11% figure is the standard, it varies greatly.
Some companies like Salesforce spend as much as 46% of their revenue on sales and marketing.
That’s around $5 billion in 2018.
Yes, Salesforce spent $5 billion on sales and marketing in 2018.
The Bureau of Labor Statistics estimated average growth of 10% in advertising, promotions, and marketing manager posts between 2016 and 2026.
And this is the fastest growth rate among all occupations.
A marketing career is the best choice for you considering these numbers. There are more than 74K marketing jobs available on Indeed as of now.
Out of these 74K+ jobs, more than 28K are entry level marketing jobs.
This is just one job search engine.
Not only is an entry level marketing job high in demand but it is a highly lucrative career choice. The average annual salary for entry level marketing jobs in the US is $43K+.
As you’ll expand your skills with the passage of time, you’ll be able to earn $105K+ a year when you’ll switch to senior level marketing jobs.
What’s better than being part of a rapidly growing and high-paying industry?
Here is the best part: Growing in this gigantic industry is easy as well as quick. There are several fields that you can choose from to become a specialized marketer.
Yes, your first job matters and if you’re all set to jump in, you can choose from the following best entry level marketing jobs to jumpstart your career:
1. Marketing Coordinator
It’s a perfect entry level marketing job for you if you love quantitative research and crunching numbers is your thing. As a marketing coordinator, you’ll be primarily involved in developing and executing marketing strategies.
You’ll work with a marketing manager or someone senior from the marketing department and you’ll be the bridge between senior marketing management and marketing staff, clients, and suppliers.
This means you’ll get firsthand experience of understanding how ‘marketing’ actually works in a company.
Since it involves a lot of coordination, you’ll get a chance to polish your communication skills.
The job descriptions vary but generally marketing coordinators get to do all of the following:
- Developing marketing strategies
- Marketing planning
- Developing and managing marketing and advertising campaigns
- Assisting the marketing manager
- Developing, editing, finalizing, and monitoring marketing material
- Generating marketing reports
- Marketing data analysis
- Coordinating with employees, clients, and suppliers
- Marketing budget monitoring
- Planning and arranging meetings
- Communicating and coordinating with the sales team
According to Salary, the average salary of the marketing coordinator in the US is between $48 and $62.
There are over 13K entry level marketing coordinator jobs available on Indeed with an average salary of $43,452 per year.
Glassdoor has 941 entry level marketing coordinator open jobs with an average salary between $17K and $100K.
Yes, it is a full-fledged marketing post and this is why chances of growing and becoming a marketing manager increase significantly.
2. Marketing Assistant
As a marketing assistant, your primary job will be to work with (and support/assist) the marketing manager and executives for strategy development. You’ll be working alongside a marketing manager as an assistant.
It’s fairly different from a marketing coordinator position where you act as a bridge between management and employees while in the case of marketing assistant, you work on strategy development and profit maximization.
Here are a few major tasks that you’ll have to do as a marketing assistant:
- Assist marketing manager
- Monitor and improve marketing campaigns
- Idea generation
- Supporting and assisting the marketing team
- Handling large marketing projects
- Visiting customers, clients, and suppliers
The average salary of a marketing assistant is $14.10 per hour which can go as high as $22.11 per hour. This salary greatly depends on your niche whether that’s working in more traditional companies such as blue-collar maintenance and production or a fast-growing tech startup.
Indeed has 46K+ marketing assistant jobs available to choose from. This means marketing assistant is a job that’s in high demand as compared to marketing coordinator. You won’t have to face high competition for marketing assistant job.
3. Marketing Analyst
It is a technical and crucial position where you’ll be involved in advanced data analysis and reporting that will be used for decision-making. It involves marketing research, collecting data, analyzing data, and reporting it in an easy-to-understand way.
As a marketing analyst, you’ll track and analyze marketing campaigns, suggest improvements based on data, and you’ll track the performance of marketing campaigns using appropriate measures (ROI, conversion rate, etc.).
Since all (or most of) marketing decisions are based on reports generated by a marketing analyst, this job comes with high responsibility.
Here is a list of major tasks that you will be performing as a marketing analyst:
- Marketing research
- Data collection from customers
- Data analysis
- Competitor analysis
- Market analysis
- Helping with decision-making
- Identifying new products, target markets, tactics, and sharing recommendations for better marketing
With challenging job demands come a lucrative salary. The average salary of a marketing analyst is around $68K a year, according to Indeed. However, there aren’t too many entry level jobs available in this category (4617 jobs).
Expect high competition since there are fewer jobs.
Marketing analyst jobs are challenging as well as technical, and this is a reason why not too many marketers choose this field. Not everyone is technical.
4. Marketing Intern
Marketing intern is a perfect entry-level job for anyone who is interested in entering the marketing industry. However, I’m not a big fan of this job as it’s too basic in nature. You won’t learn a lot of things from this job. Moreover, many people will ask you to start for free, which I don’t recommend either.
But here is a good thing: Getting a marketing intern job is easiest of them all.
If you’re struggling to start your career in the marketing industry and nobody seems to be interested in hiring you, try applying for marketing intern posts.
You’ll get a chance.
Here is a list of tasks that you’ll perform as an intern:
- Research and analysis
- Managing social media accounts
- Handling marketing campaigns
- Assisting the marketing team with their daily tasks
- Identifying trending news and stories
- Monitoring social marketing metrics for performance analysis
- Presentation preparation
- Social media content creation and scheduling
The average marketing intern salary in the US is $11.71 per hour and the overall salary range from $7.25 to $19.92 per hour.
You’ll find a lot of marketing intern jobs on Indeed and Glassdoor. There are over 13K jobs available on Indeed as of now.
The job of a marketing intern is simple and doesn’t come with a lot of challenges. This gives you ample time to learn and improve your skills. It is recommended to choose your marketing field while working as an intern and pursue it.
Specialization is essential for career growth.
5. Social Media Specialist
This job goes with many names such as social media marketing, social media coordinator, social media associate, etc.
Yes, it is an entry level job in high demand. It is all about social media marketing. The common tasks and responsibilities include:
- Develop, run, and manage social media campaigns
- Social media reporting
- Measuring performance and suggesting improvements
- Tracking metrics like engagement, brand awareness, social traffic, ROI, etc.
- Monitoring social media accounts, keeping them updated, and adding relevant content
- Ideation, development, and submission of social media content
- Social listening
- Developing content calendars
- Collaborating with marketing teams
Seems like a dream job, right?
There are over 19K social media marketing entry level jobs on Indeed with an average salary of $13.90 per hour.
The average salary is higher than marketing intern so you should prefer social media specialist over marketing intern.
What’s better than getting paid for managing social media accounts? Since it’s a great job for any entry level graduate, expect fierce competition.
6. Digital Marketing Assistant
It’s a different job than the marketing assistant. As a digital marketing assistant, you’ll assist the CMO with digital marketing only. Your interaction with traditional marketing (TV ads, billboards, radio, etc.) will be negligible.
As digital marketing spend in the US has increased dramatically in recent years and is expected to cross $129 billion by 2021, and the digital marketing spend has already surpassed traditional marketing spend in the US, this is the best entry level job you can think of.
Your job will be challenging since you’ll be managing digital marketing which is way different than traditional marketing. Here are a few major tasks that you’ll have to perform:
- Assisting in the development and implementation of digital marketing strategy
- Monitoring traffic, leads, sales funnel, and ROI
- Tracking and monitoring performance metrics
- Managing presence on all the marketing channels including blog, email marketing, YouTube, social media, and others
- Blog management
- Analysis and reporting
- Communication and collaboration with marketing teams
The average salary of a digital marketing assistant is higher than marketing assistant ($63K+ per year). However, the number of jobs are minimal in this field. There are just over 1000 entry level digital marketing assistant jobs on Indeed.
If you’re well-prepared and have experience in digital marketing, this job is your best bet.
7. Content Marketing Specialist
It is a highly specialized entry level job. It’s strictly related to content marketing so you’ll get a chance to grow in this field.
Content marketing specialists work closely with the content marketing team, CMO, and senior management. You’ll be involved in strategy development for online content that your company will create, publish, and distribute.
It’s a challenging, technical, and high-responsibility job. If you can handle it, your career growth will skyrocket in a few years.
Here are some of the tasks that you’ll be doing as a content marketing specialist:
- Developing a content marketing strategy
- Executing, monitoring, and tweaking content marketing strategy
- Identifying the right content type of different buyer personas
- Editorial calendar development
- Publishing and managing content
- Promoting content
- Tracking and monitoring performance
Content marketing strategists are highly paid. The average salary you should expect is $23 per hour. It’s more than any other entry level marketing job that we have discussed above.
Indeed has 2200+ open entry level jobs that you can choose from.
When applying, expect competition. You won’t get a content marketing strategist job easily. Do your homework.
Ask yourself: Are you really one of the best candidates for this job?
If the answer is a loud YES, go ahead.
8. SEO Specialist
A search engine optimization (SEO) specialist is another specialized entry level job that’s perfect for those who have an interest in backlinks and search engine marketing. It is a technical and challenging job.
The chances of growth are exceptionally high because SEO is one industry that’s not going anywhere for the next few good years. And since it is a technical job, its demand will continue to rise in the coming years.
The tasks are related to SEO and include:
- Devising and executing SEO strategy
- Regular website audit
- Acquiring new backlinks
- Website optimization
- Handling technical SEO
- Using analytics and SEO tools
- Analysis and reporting
- Tracking SEO performance
- Collaborating with the content marketing team and other marketing teams
According to Indeed, the average salary of an SEO specialist is $52K+ per year and there are 700 open jobs available.
The jobs are limited for entry level because SEO involves risk and businesses don’t trust SEO specialists easily. So it will be a bit challenging to get your first job but if you have something to show your employer, you’ll have your chance.
9. Public Relations Specialist
It goes by multiple names such as public relations assistant, public relations coordinator, public relations trainee, public relations intern, and others.
Whatever you call it, this is a great starting job if you have an interest in public relations. You should have exceptional communication skills, you should be presentable, and you should be great at networking.
That’s what this job is all about.
Here is what you should be doing as a PR specialist:
- Assist in the execution of PR strategy
- Network with all stakeholders
- Write and distribute press releases
- Handle media announcements
- Event management
- Internal and external networking and socializing
- Reporting and analysis
The average salary is well over $74K a year and there are 2700+ jobs available on Indeed.
It’s a high paying job because it isn’t all about sitting in your office. It involves fieldwork.
10. Email Marketing Specialist
A specialized job that has a lot of growth potential. You’ll get to learn a lot about personalization, copywriting, CRM, and landing pages when working as an email marketing specialist.
The tasks include:
- Assisting in email marketing strategy implementation
- Handling email marketing software
- Creating and sending a newsletter
- Segmenting users
- List building and list management
- Creating and managing email campaigns
- A/B testing
- Reporting and analysis
It isn’t a very highly paid job but it pays more than general-purpose marketing jobs. The average salary is $49K+ a year and there are over 5K jobs on Indeed.
There are a lot of jobs available which means entry into this field is easier than most of the other specialized fields. If you don’t get a chance with other jobs, try this one.
Take the Next Step
It’s essential to understand your interest before you apply to any of these jobs. Ask yourself what are you good at? Are you good at content, email, or coordination?
Your entry level marketing job will determine your future in this industry. Once you choose a field within the marketing industry, it gets really tough to change it.
So do your homework.
Don’t follow the crowd.
Listen to your heart – and follow it.