Let me tell you why content marketing has become so important nowadays in the world of b2b sales.
It used to be that when a buyer wants to buy something, they would call up an account executive and ask questions. But over the years, the willingness of buyers to talk to sellers has drastically decreased, and the reason for that is there so much information available out there on the internet.
Why talk to an account executive when you can just go online and do your own research?
And this is where content marketing comes in. You want your content to show up when your potential buyers are doing their own research online. It used to be that the intent to buy triggers a conversation with a salesperson, but nowadays the intent to buy only triggers digital research.
Content marketing allows you to seed information about your solution all across the internet, and that’s why it’s so important to be everywhere all the time, in the way that people buy nowadays.
