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  • April 22, 2024

Artificial intelligence is definitely making waves right now in the marketing industry, and a very common question I get is how are brands and marketing teams supposed to differentiate ourselves when A.I. is doing such a good job creating marketing content.

And I actually think that A.I. is forcing us to become better content creators, which is a good thing for everyone. I believe it’s going to be more important than ever to create content that’s genuine and authentic, and one of the ways you can do that is just appearing on camera and talking directly to your audience, and as impressive as Chat GPT is, it just currently can’t replicate this experience of me talking directly to you, and you can deliver that same level of communication to your customers and your audience.

So if you’re still not creating video content, I would suggest that now is the time that you really should start thinking about it.