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  • April 22, 2024

You need to stop saying hello, and I totally get it. I used to do it all the time too. It feels natural to start your videos with something like: hey, everyone, welcome back to my channel. And today I want to talk about Blah, blah, blah.

But the problem is you’re wasting your first three or four seconds and not getting to the point. Keep in mind that social is very noisy. People are swiping through your content constantly. Realistically, you only have three seconds to hook people in, so make sure that you get straight to the point right away. Think about what is the key takeaway of your video and make that the first line.

In this case, this video is about why you should stop saying hello instead of taking 30 seconds to get there. I start that at the very beginning. Getting straight to the point acts as a hook, so people want to stick around and learn more about why you should stop saying hello. So the next time you go to create a video, try and refrain from wasting the first three seconds and just get straight to the point.