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  • April 22, 2024

I want to share with you a new, creative way to turn blog posts into videos.

The traditional way is to use a tool like Lumen5 that allows you to add some text on stock media to retell some of those stories that you’ve written about in video format. But did you know? You can actually turn blog posts into talking head video content as well.

What I like to do is to go through some of the highest performing blog posts we’ve published and I will read those blog posts in a conversational tone, on camera, with a microphone, just like this. And the beauty in that is that you already know your highest performing blog post deliver a message that resonates with your audience. And by reading those blog posts on camera in a conversational tone, you’re breathing new life into content that you know works for your target audience.

And the best part is that it’s really easy to do. You’ve got so many blog posts that you’ve published over the years. If, every single day, you just read one of those out on camera, you’ve got a fresh source of content that you can publish for years to come.

It gets even better if you have long form written content where, instead of reading the entire piece, you could could just take out a section or chapter and just turn some of those individual sections into talking head videos.

So really there’s no excuse for running out of video content ideas because you’ve got so many blog posts out there. Go ahead, read it on camera in a conversational tone and you’ll see that you can breathe new life to the stories that already resonate with your customers.