Music plays a huge role in the success of your video. When you’re creating your next Music plays a huge role in the success of your video. When you’re creating your next video, really think about what kind of mood do you want to put your viewer in?
If you want them to be excited, then you want to make sure that there is an upbeat track accompanying your video, but maybe you’re telling a bit more of a solemn sad story. If that’s the case, you’re going to need to pick a slower calm track to go with that messaging.
A lot of people don’t think about music because it seems like such an afterthought, it’s in the background, who cares, but music in video is what adds the emotional aspect of it’s in the background, who cares, but music in video is what adds the emotional aspect of your messaging. The exact same video, the exact same spoken words, accompanied by different music can come your messaging. The exact same video, the exact same spoken words, accompanied by different music can come across very differently to the audience.
We have even more unique challenges in the world of creating video content for business purposes. Which is, do you have access to of creating video content for business purposes. Which is, do you have access to music that’s commercially licensed. Most of us can take pictures and we can use it because it’s ours, but most of us are not music composer. So, where do we get music for use in our videos?
Well, there’s a number of different options, for example, there’s something called the YouTube Well, there’s a number of different options, for example, there’s something called the YouTube Music Library. If you Google it you should be able to find it, that’s a set of Music Library. If you Google it you should be able to find it, that’s a set of tracks that are available for you to use on YouTube without worrying about getting a copyright strike. Similar licensed audio libraries are available on TikTok and Instagram. When you’re creating your video, you can tap into their audio library and you can select one of the many tracks that they offer.
One of the challenges I have observed is that if you use the YouTube music library, it’s licensed for use on YouTube, but it might if you use the YouTube music library, it’s licensed for use on YouTube, but it might not be licensed for use on Instagram and vice versa. You might pick a track on Instagram and that not be licensed for use on Instagram and vice versa. It make sense that both of these platforms want to encourage you to post content on their platform, but it makes our lives as business and marketing professionals very complicated.
If you don’t want to rely on the big social networks for your source of music, you can use independent online video creators, like Lumen5. Lumen5 partners with Shutterstock as a stock media provider. And so, all the music available within Lumen5 partners with Shutterstock as a stock media provider. And so, all the music available within Lumen5 are commercially licensed by Shutterstock and that means that you should be able to use them on any platform without restriction.
There’s also been a lot of development in A.I. composed music that I’m really excited about. A.I. composed music would mean that every track is absolutely unique and dynamically generated. That way, you don’t have to worry about copyright on any platform.
And once you’ve found a source for your music library, the next thing I recommend is just to listen to your video with different soundtracks. Watch your video with one soundtrack. Watch your video with another soundtrack. And try to find the one that hits the right, emotional note. The right messaging combined with the right music can make for some of the most memorable video content that you come across. Oh, one more thing. This soundtrack that you here right now, it’s A.I. generated. So the future is already here!
