Today, I want to share with you a film experts’ tips for improving your marketing videos. Here are six basic techniques, shared by Director Kelly over at Rolling Stone, and these are techniques you can use to elevate your marketing videos.
Tip #1 Keep it simple.
One of the biggest problems we see is that people tend to jam too much information into a single video. Marketing videos should be short and simple. Keep to just one theme or storyline, and this will actually help your audience stay engaged longer. For example, if the video is about your business charity work, just stay on that one topic. Don’t go and try and highlight your products in that video, that would come off as disingenuous and sales-y and you may even lose some viewers.
Tip #2 Aim for consistency and relevance.
Customers like consistency. If you can post regular content that’s relevant to your brand message, that will go a long way. The suggestion is to post at least 3 to 4 times a week on relevant topics. For example, if you’re a law firm, pick 3 topics a week to video blog about. These could be free tips for your clients or helpful facts about the law. Just make sure to keep the videos short and fun.
Tip #3 Make them laugh or smile.
Over the last few years, humor has dominated social media marketing. This is especially true on platforms like Instagram and TikTok. Comedy and light humor is a great way to get people’s attention. But try to avoid temperamental tones in your videos. The suggestion here is to avoid politics and focus on optimism and hope. This can help you create a customer culture that will champion your brand.
Tip #4 Quality still matters.
When we think of high-quality videos, we often think about the type of camera or equipment used, but another aspect of high quality surrounds the content Creating engaging content can be challenging and one way to keep quality high as to think from the customers perspective. What are they looking for? What are their needs? By wearing the shoes of your customers, you may be able to tap into content so powerful that people can’t ignore it.
Tip #5 Become the mascot for your brand.
Being in front of the camera can sometimes be crippling for business leaders. But in today’s video marketing universe, customers demand a human connection. Videos that feature staff or management tends to get more engagement from viewers. Another thing to note is that it’s okay to be unpolished. In fact, being too polished can actually work against you on social media. The key is to relax and just be yourself. Speak from the heart and try and find topics that you actually care about, and remember to keep things positive.
Tip #6 Influencers can help.
If you have the ability to hire an influencer for your videos, it could increase your chances of traffic visibility. Social media influencers have the potential to be worth their weight in gold. If you can connect the right personality with your products, you may find a marvelous opportunity to maximize your marketing efforts. The key is to find someone who is enthusiastic about your product and can bring a different perspective to the table.
In closing, the key to any successful video marketing campaign is consistency. Releasing 1 video a month is not going to help your marketing efforts. You must be engaged constantly. By doing so, algorithms and search engines are likely to pick up your metadata quicker, and the more relevant the content you produce, the better your chances of finding a wider audience to support your business. And there you have it. Those are the top six tips from Director Kelly published on the Rolling Stone. Hopefully, you found that helpful and I’ll see you in the next video.
