• April 22, 2024

Hey everyone, exactly one month ago I took on the challenge of posting a new video every single day, and in this video, I’ll share all that I’ve learned over the past month. It definitely wasn’t easy coming up with ideas, creating videos every single day, but it also wasn’t nearly as hard as I expected. The first few videos were definitely a bit tricky, but then as I got into the cadence and hang of it, understood my setup and my tools, it just got so much easier day after day and nowadays, it probably takes me 20, 30 minutes or so to put together a video, and I’m going to keep doing it. So, on to the learnings, over the past month, I gathered, 8663 views across the videos that I’ve posted on every platform that I could think of.

The leading channel for me out of those 8663 views was 43% of that came from LinkedIn and that made sense to me, I’m talking about B2B marketing, content marketing, video marketing, and that kind of stuff fits really well on LinkedIn where the primary purpose of that platform is for professionals to network and to learn new skills. LinkedIn was also the simplest platform, just post the video to your feed, there’s no reels or stories or anything crazy to worry about. I also noticed that I got the most comments and shares on LinkedIn because it just feels more natural. You come across a piece of content about B2B marketing, you share it to your professional network as opposed to on other platforms where the lines kind of blur between your personal life and your professional life.

In second place for me, was actually surprisingly TikTok, 27% of those 8663 views came from TikTok and that really reinforced something that we all already know, which isthere’s a lot of people and TikTok, but one thing you might not know is that TikTok has this reputation for mostly kids doing skits and dances, but over time TikTok has evolved a lot, nowadays I see content from financial planners, from lawyers, from realtors. So there’s all sorts of great stuff on there that’s more of a business and professional use case.

The remaining platforms accounted for either 10% or less than 10% and those are YouTube, Facebook, Instagram and Twitter. I’ll start with Facebook and Instagram and the key learning here is that there is a big difference between just posting something on your newsfeed versus using their new reels feature. Most of the views that I got from Facebook and Instagram were from Facebook reels and Instagram reels. Personally, I don’t have a lot of followers on either Instagram or Facebook, so I wasn’t getting any reach just by posting on my Newsfeed, but on their reels format, it’s designed to be discoverable by people that don’t follow you and that’s how I was able to get views at all. I also learned that I was posting as a Facebook personal profile and there wasn’t really much analytics available to me, so lesson learned, I should have made a page instead.

Twitter happened to be my lowest performing platform and that was because I don’t have a lot of followers, and they don’t have a reels format, and so, nobody was really seeing the content I was posting.

Last but not least, we have YouTube. And I think YouTube is interesting. I didn’t get the most views on YouTube, but YouTube has the most longevity. For most of the other platforms when I post something, it gets a lot of views in the first 24-48 hours and it kind of drops off. And YouTube is the one that consistently delivers views as my videos show up on different search results. And in that sense, YouTube is built more like a search engine, where every video I create will take up more space on more search results over time, and because it does take some work to put together pieces of video content like this, it’s really important to me as a video creator to know that there’s value over time and not just in the first 24 hours. YouTube is definitely a platform that I would continue to invest in moving forward.

Overall, I’m happy with the results, I’ve never really posted on social media before and to get over 8,000 views in just under 1 month with nothing but an iPhone and making my videos on Lumen5. That’s more than I could have asked for. So I’ll keep creating videos. I’ll keep sharing