Video is the channel to be in right now, and for many marketers, that means getting a whole new skillset overnight—or just getting the right video marketing tool. 🤷
Whether or not your company is on TikTok (though for how much longer, no one knows), video is the content type that performs best across platforms—from LinkedIn to email. So having the right tool for your video marketing can make or break your engagement rates this quarter.
That being said, while many marketers are turning to AI to help speed up content creation, and over 40% of marketers use AI in their day to day, tools like ChatGPT historically aren’t the best at creating video.
That’s why we at Lumen5 have created a video marketing tool that specifically allows you to use AI to create videos in just minutes! Read on to learn how you can leverage AI Script Composer for your team.
Step 1: Decide where to start
The magic of Lumen’s AI-powered video creation tool is that it meets you where you are. AI Script Composer can create a script for you by repurposing your existing content, or even just from an idea. 👀
Pick the video type that you want and either input your source content (typically a blog link or a PDF), or add a few bullet points of info that you need the video to cover.
Step 2: Use AI to generate your video script
The magic starts here! Our AI video creation tool will take your input, no matter what it is, and generate a script perfect for your video marketing.
Script-writing is a very specific skillset—and it’ll change depending on if you’re adapting a video from a blog, making a voiceover-based video, or incorporating filmed footage via a talking head video. Behind the scenes, our Lumen5 team has built a robust system that integrates AI with your video marketing needs.
Step 3: Adjust your script
The beauty of using AI for video creation in this way is that it still allows for the human element of creativity, accuracy, and brand control. AI Script Composer gets the script down for you, but you have full creative control over the results.
Our built-in tone and duration tools allow you to give the Composer a few more prompts for how you want the script to feel, and how long the video should be. If you want, you can also directly edit, delete, and write alongside the AI-composed script.
We understand that for marketers and marketing teams, the ability to fine-tune the message will make a big difference in your video marketing, which is why we’ve built features like this that create more visibility and guardrails around AI content creation.
Step 4: Customize the video to your brand
Looking your best can make you feel your best, and the same is true for your video content. If it doesn’t look right, it won’t be doing any good for your brand.
Luckily, we release new video templates regularly to make sure all your videos look great. Helios is a recent favourite! Each template has a different set of shapes, animations, and vibes. Just select the closest match to your brand, change the colours and fonts, add your logo, and you’re set.
If you need videos with a higher level of brand customization, reach out to our team to learn more about our Enterprise plan.
In the video editor itself, you’re also able to drag and drop media from the millions of assets in our stock video and image library; or upload your own!
And that’s it! Publish the video when you’re ready and you’re good to go.
The right video marketing tool can be the difference between spending weeks tearing out your hair, or regularly putting out beautiful, on-message videos that support your content and campaigns. AI Script Composer opens up new opportunities for video marketing, simply by making video creation a breeze. Check it out for yourself!
