• April 23, 2024

Smart business owners understand the importance of video marketing in their campaigns. Video is a rich, visual tool that can share any message, and is one of the fastest ways to communicate with an audience.

According to Hubspot, 85% of businesses use video as a marketing tool, and 92% of marketers who use video say it’s an integral part of their marketing strategy. In an already-too-crowded space, marketers need to stand out. This is where voiceover can help.

In today’s fast-paced world, video content has become a must-have in our daily lives. Whether it’s for fun, learning, or promoting, videos have become the go-to medium for many of us. But here’s the thing: making a top-notch video takes more than just a fancy camera and editing software. One key ingredient for a great video is an AI voiceover!

What is a voiceover?

A voiceover is similar to narration, where a voice speaks off-screen and adds context to a video clip. It describes, details, or explains what’s happening in the video. However, voiceovers tend to be less story-centric.

Check out the examples below for more detail on narration vs voiceover in videos.

Morgan Freeman providing narration to the Shawshank Redemption. | Source: Youtube
Voiceover for a 2020 Nike Ad: Dream Crazier | Source: Youtube

The 8 benefits of adding AI voiceovers to video

When it comes to creating thumb-stopping marketing videos, adding a voiceover can yield significant benefits for any business, brand, or creative who’s looking to take their video marketing game to the next level.

Personalize your video marketing

AI voiceovers in videos instantly add a personal touch to your marketing content. Whether you’re attempting to give your video content a fun, exciting tone or a more serious theme, voiceovers allow you to fully personalize your video and ensure that you hit the right note with your messaging every time. On Lumen5, we have over 40 AI voices to choose from – thanks to ElevenLabs!

Build trust with your audience

We’ve been listening to people talk to us… forever! Whether that’s in person, on the radio, television, or on a movie screen. As humans, we’re completely immersed in hearing voices. This means that we also trust them. Therefore, adding an AI voiceover to your marketing video is a great way to build trust and credibility with your audience.

Drive customer action

Having an audible call-to-action (CTA) is a great way to encourage your audience to take the desired action. By having your CTA spoken out loud, this audio nudge is likely to lead your potential customer to fill in a form, click-through to more content, or visit your website.

Familiarity wins every time AKA Consistency

Using the same familiar voice in your video content will make it instantly recognizable as the voice of your brand. Maintaining a cohesive flow and eliminating distractions that can arise from using multiple voices is important, especially for longer videos or those with several segments.

Think of the way that the BBC has cleverly positioned the voice of David Attenborough as being synonymous with nature documentaries. Every time you hear his voice, you’re transported to a jungle, a rocky terrain, or dusty outback. The power and familiarity of his voice is essentially used as a clever marketing tool. You can do the same for your business by using the same voice for your marketing videos. Consistency is key!

Create emotion

Adding an AI voiceover to a video creates emotion and is a memorable way to engage your audience. Think of the many movies that have used voiceover to elicit feelings. Everyone remembers the Star Wars voice, right? That’s because a voice can connect with a human on a deeper level — more than just words on a page can. Voiceovers can help audiences understand pacing, tone, and inflection, which ensures that your video’s message is conveyed in the most effective way possible.


Another advantage of using a voiceover is accessibility. By incorporating a voiceover, you can ensure that your video is accessible to a broader audience, including those with hearing impairments. Automatic closed captioning is offered more widely on platforms such as LinkedIn, Youtube, even TikTok.

However, people also prefer to watch videos with captions or subtitles. Therefore it is crucial to provide subtitles and captions on all your videos, as 80% of viewers are more likely to finish a video with subtitles (click for more subtitles stats). For video editing, Lumen5 can help even more with callouts, lower thirds, or pop ups!


If you plan on distributing your video to an international audience, AI voiceovers can help with localization. You can have your video translated into different languages, and the voiceover can be in the native language of your target audience. (Fun fact: Lumen5’s AI Voiceover can be translated in multiple languages ✨)

Time and cost efficiency

Adding AI voiceover to your videos can also save time and effort in recreating a video.

Have an old video you want to breathe new life into? Adding an AI voiceover can freshen up old content easily, personalizing your content, building trust with your audience, and driving customer action. This helps to ensure that your message is delivered effectively and understood by your intended audience, therefore increasing audience engagement by sixfold. Using our AI Script Composer, transform your existing written content into a fine-tuned script for your voiceover video. Once scripted, use our AI Voiceover to pick a voice and read your script out loud. 

But wait – there’s more.

  • It automatically syncs scene designs to the voiceover.
  • It selects scene designs and recommends media for you.
  • It saves time from making manual adjustments per scene.
  • Before you hit publish, any adjustments can be made using our video editor.
Kat Does a Voiceover | Check Out Lumen5’s AI Voiceover!

Lumen5’s AI Voiceover creates high-quality videos, achieving outstanding results while enjoying all the convenience and added benefits through automatic scene creation, intelligent design selection, and easy customization.

Everything video, AI and marketing. All in one place.

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