• April 23, 2024

Heads up! Here comes 10 rapid fire video marketing statistics that you need to know. First up, there are 244.4 million video viewers in the U.S. alone. That’s a lot of people watching video content every single day and imagine how many more video viewers there are outside of the U.S. Next up, we have 54% of consumers want to see more video content from a brand or business they support.

The people have spoken. They want to see more video content from Brands and businesses just like yours. 86% of marketing professionals use Video as a marketing tool. It seems like everyone in the marketing industry agrees that video is a powerful marketing tool right now. Videos are consumers’ favorite type of content to see from a brand on social media.

Social media in particular have just moved so far beyond just text and images, video is how we communicate now on social. 88% of video marketers say they are satisfied with their video. Marketing efforts on social media. The key insight there is investing in video is profitable. Marketers are seeing a return on investment for their time and effort there. Video marketers are getting 66% more qualified leads per year.

Not only is video content more engaging, marketers are finding that it’s actually generating qualified leads. YouTube is the most popular video-sharing platform for marketers with 89% of them planning to use it this year while Facebook is in second place at 70%. And remember there’s no harm in publishing your video content across multiple platforms as well. 8 out of 10 people say they’ve purchased a piece of software or app after watching a brand’s video. And it’s only natural because video is memorable, it does drive purchasing decisions. Internet users spend 6 hours 48 minutes per week watching videos online. I can certainly relate and maybe you can too.

Video has become such a big part of our Lives. 82% of global internet traffic comes from video streaming and downloads. 82% is certainly no small figure, and my bet is that number is on the rise. And those are the 10 rapid-fire video marketing statistics that you need to know. I’ll see you in the next video.