Heads up! Here comes 10 rapid fire video marketing statistics that you need to know. First up, there are 244.4 million video viewers in the U.S. alone. That’s a lot of people watching video content every single day and imagine how many more video viewers there are outside of the U.S. Next up, we have 54% of consumers want to see more video content from a brand or business they support.
The people have spoken. They want to see more video content from Brands and businesses just like yours. 86% of marketing professionals use Video as a marketing tool. It seems like everyone in the marketing industry agrees that video is a powerful marketing tool right now. Videos are consumers’ favorite type of content to see from a brand on social media.
Social media in particular have just moved so far beyond just text and images, video is how we communicate now on social. 88% of video marketers say they are satisfied with their video. Marketing efforts on social media. The key insight there is investing in video is profitable. Marketers are seeing a return on investment for their time and effort there. Video marketers are getting 66% more qualified leads per year.
Not only is video content more engaging, marketers are finding that it’s actually generating qualified leads. YouTube is the most popular video-sharing platform for marketers with 89% of them planning to use it this year while Facebook is in second place at 70%. And remember there’s no harm in publishing your video content across multiple platforms as well. 8 out of 10 people say they’ve purchased a piece of software or app after watching a brand’s video. And it’s only natural because video is memorable, it does drive purchasing decisions. Internet users spend 6 hours 48 minutes per week watching videos online. I can certainly relate and maybe you can too.
Video has become such a big part of our Lives. 82% of global internet traffic comes from video streaming and downloads. 82% is certainly no small figure, and my bet is that number is on the rise. And those are the 10 rapid-fire video marketing statistics that you need to know. I’ll see you in the next video.
