Content repurposing is extremely efficient. It can enhance your marketing strategy while also engaging your audience and maintaining consistency across your different social channels. In this era of video content, Lumen5 makes it easy to turn written content into visual material without you starting from scratch… in fact, you’ll be several steps ahead. 😁🔛🔝
First, let’s clarify why content could and should be repurposed.
The Benefits of Repurposing Content
Increases your reach and visibility: Repurposing content to suit several channels allows you to attract different audiences. People like to consume content in different ways – some like reading and others enjoy podcasts. It’s becoming clear that audiences prefer video, hence the influx of videos being made by marketing teams.
Strengthens your brand’s messaging: It’s important to adapt to the needs of different platforms. Treat these best practices as a guide to fit the nuances of each platform and ensuring your brand stands out. Consistent repurposing through video helps reinforce your brand message and identity, and ensures it remains top-of-mind for your audience.
Cuts down on costs and time: Creating high-quality content takes time and resources. Turning written content into videos, for example, allows you to maximize the initial value. Repurposing old content pieces into video can give them new life, catching new eyes and bringing relevancy, and extend its lifespan. (We did a blog to find out if we could make 3 videos in 30 minutes, check out the results 🤔)
Repurposing Content in Lumen5
Lumen5 bridges the gap between your old and new content. Whether you want to create a long video or snack-able pieces of content, we’ve got you covered. We want you to be on beat, on brand, and on time!
Blog to Video
Turning blogs or articles into videos is our bread and butter, and it’s a great way to get started to expand your content’s reach. A blog or article hosted on your website is great, but turning it into a video suited for other platforms has never been easier. We will even automatically grab any images from your blog which can used in the video too!
Talking Head Videos
Lumen5 Talking Head videos often feature a speaker who’s an expert in their field and ready to teach. Take your educational and value-packed videos and condense them in Lumen5, creating videos that could be perfect for your YouTube or LinkedIn. With the inclusion of callouts and animated captions, it’s easy to repurpose webinar recordings, for example, into shorter videos that can be distributed.
Powerpoint to Video
Create a highlight reel out of your presentation. If you were working on a special proposal, new project, strategy planning, or campaign, it has never been easier to turn your work into a quick recap. (Fact: this is not even the easiest part. That comes next with our AI Script Composer, when Lumen5 creates several script spin-offs based on the most important bits of your text.)
PDF to Video
When’s the last time you reviewed your evergreen content? Take a look at your library and determine what are the best pieces of content to turn to video. This can vary from eBooks, infographics, and other long-form pieces of content. These content pieces can be repurposed into multiple videos with different angles. We’ll provide the script ideas, AI voiceover, and recommended scenes—all you have to do is upload.
Videos are no longer a hassle to make. Lumen5 does the heavy lifting for you by taking your existing content and creating a video for you that suits your needs. Align with your brand, get consistent with your video content and amplify your content strategy through repurposing. 😇
