When you set out to make a marketing video, you may still be thinking you need a camera. Whether that be your phone, or worse, a professional piece of equipment, it’s an extra step that takes up a lot of time. While there’s nothing wrong with wanting to capture your own footage, more frequently in marketing, you may find that the content already exists — you just want to make an engaging video out of it.
This is why repurposed content is my new best friend.
Repurposing content in Lumen5 requires no camera and limited video editing experience. Drop the tools and pick up the old marketing content because that’s all you need to create great videos these days. Let me explain… 🤓
Blog to Video… and more
The thing about setting aside time for a filming day, is that you need a plan. You need the storyboard, a script, props, “actors,” and so much more. However, if you take a look at the archives, you may find at your disposal evergreen content that is perfect to repackage.
Whether is be an old blog or PDF, turn written words into something visual in five minutes or less. You don’t need to have ready-to-go content, but the option is always there. ✨
What can you repurpose in Lumen5?
- Blog or article
- Powerpoint
- Doc.x
- An idea
- Paste text
AI Voices
So… you have the perfect recorded video but the audio is off. It happens. It can be an easy fix, but sometimes it means starting again from scratch. Lumen5’s AI Voiceover eliminates this problem for you; no more worrying about getting all the words out right or being concerned about the quality of your voice. We’ve got dozens of voices to choose from, but if you want an even more personal touch in your marketing video, cloned voices are an option… if you’re interested 🗣️🤔
AI-Media Recommendations
This is where the no camera rule holds true. Don’t have any visual assets that fit your topic? We’ve got you covered with a library of millions stock images and videos. Lumen5’s AI automatically picks media that suits your video script. In just one click, get dozens of AI-suggested media without any hassle.
Scene Designs
When creating Lumen5 Branded Templates, it’s top of mind for us to consider branding and design. Whether you’re creating a marketing, training, explainer, or case study video, there are plenty scene designs to choose from that will help you most effectively deliver your message.
Animated Captions
It’s found that captioned videos see 40% increase in viewership. This only adds to the list of things that make Animated Captions a little more special than the captions you’re used to seeing at the bottom of your video. Lumen5’s Animated Captions are embedded into the look and feel of your video. Our eyes can’t help but follow them — and it makes your marketing video all the more engaging to watch.
Icons
Lumen5’s Icons are the definition of doing more with less. That’s why emojis are so popular 🥰👋🏽🙇🏽♀️🤭
Search our library for bright and interactive icons that help cater to the storytelling of your marketing video, something that cameras can’t capture – and can be tricky to add-in in post.
The ways we make video is evolving (have you heard of our New Ways to Make Video webinar? 🤫) which makes it easier to create content from existing materials. Instead of bringing out a camera to make something new, you can refresh old content and save time by being creative in your video marketing journey in new ways.
