A TLDR Series for those who don’t have enough time in the day – because who tf actually has time these days?
Why Swiss Re Banked on Lumen5 For Social Engagement
About Swiss Re
As one of the world’s leading providers of reinsurance, insurance, and insurance-based risk transfer, The Swiss Re Group’s brand vision is simple — to make the world more resilient. Founded in 1863 and headquartered in Zurich, Switzerland, the company operates through a network of 80 global offices with roughly 14,000 employees. They currently publish an average of 10-12 data-driven reports a year on topics including: cyber resilience, societal resilience, natural catastrophes, global partnerships, and corporate sustainability. Swiss Re also maintains two industry-leading publications, sigma research and SONAR.
The Challenge
- How can we keep video creation in-house?
- How can we increase our video output and create daily social media videos on the fly?
- How can we support our own brand standards and use our own imagery?
The Solution
- Using Lumen5 eliminated content bottlenecks and increased video creation
- Empowered their own creative teams to produce amazing professional videos
- Customized branded video templates helped bring their ideas come to fruition
Some Quick & Simple Stats
Lumen5 gave Swiss Re’s communications team more time to be creative with their social marketing and ramped up their video production for each piece of content.
- One user creates over 400 videos
- Video production turnaround times reduced from days to 30 minutes
- Increased video creation per topic and increased social reach
- Lower production costs and higher video creation output
“Once you’ve got an idea, concept, and script, it doesn’t take long to create a video and target it to a specific niche and region.”
annie wu
creative & digital assets manager | corporate voice
swiss re
