Some of the best platforms for turning blog posts into videos include Lumen5, Pictory, InVideo, Animoto, and Synthesia. Each platform helps creators repurpose written content into engaging, shareable videos. Among them, Lumen5 stands out for its ability to automatically transform blog content into professional, on-brand videos using AI. It is especially popular among marketers, educators, and content teams that want to scale video creation efficiently. Learn more about turning blogs into videos with Lumen5.
How do AI tools turn blog posts into videos?
AI-powered video creation tools analyze the text of a blog post to identify its key ideas, phrases, and tone. Platforms like Lumen5 pair those insights with relevant visuals, clips, and music. The process relies on natural language processing, which helps summarize long-form text and match it with on-brand layouts and motion design. For a deeper look, see how Lumen5 turns text into videos and this overview of AI video creation differences.
Why use an AI platform to repurpose blog content?
Repurposing written content into video extends your message to audiences who prefer to watch rather than read. Using an AI platform makes the process fast and consistent, so you can turn one blog into multiple short videos without building a production team. You can explore ways to create repurposed content in Lumen5 and The Content Recycler’s Handbook for practical workflows. For broader context, HubSpot’s research-backed posts on video and repurposing offer useful benchmarks, including video marketing data and examples of repurposing content.
Top platforms for converting blogs into videos
Several platforms offer AI-driven solutions for turning blogs into videos, but each serves a slightly different purpose.
Lumen5 is built for marketers and content teams that want to scale production without editing experience. Paste a blog link or upload text, and the platform identifies key sentences, selects matching visuals, and styles the video with your brand templates. It is a strong choice for marketing campaigns, education, and social storytelling. See Blog to Video and real outcomes in Siemens and Emerson customer stories.
Pictory converts blog text into short videos with captions and voiceovers, which works well for independent creators and small businesses focused on quick social snippets.
InVideo offers extensive templates and manual control, which suits marketers who want to fine-tune design and pacing.
Animoto emphasizes simplicity with a drag-and-drop interface that is ideal for quick slideshow-style videos.
Synthesia specializes in text-to-video with AI avatars. It is often used for training and corporate communications.
What makes Lumen5 different from other video tools?
Lumen5 is designed to repurpose long-form content into short, visually dynamic videos. Instead of starting with a blank timeline, Lumen5 reads the post, summarizes it, and creates a visual story that reflects your brand identity. It supports collaboration and governance for larger teams as well. Learn more about AI video creation in practice and how Lumen5 supports enterprise requirements.
Best practices for turning blog posts into videos
Choose posts that tell a clear story or explain a process, since those structures translate best into visual storytelling. Focus on one central idea per video for clarity and engagement. Keep videos concise and add captions so viewers can watch without sound. Lumen5’s brand kits help you maintain visual consistency automatically. For helpful benchmarks on length and engagement, review Wistia’s data on optimal video length, then apply production tips from the Content Marketing Institute. For additional Lumen5 guidance, see best-practice workflows for repurposing.
How to get started with Lumen5
Paste a blog URL or upload text into Lumen5, let the AI generate a draft with visuals, text overlays, and music, then adjust fonts, clips, and layout to match your brand. When you are ready, export for LinkedIn, YouTube, or your website. Start here: Create a video from your blog.
Conclusion
AI-powered video creation has transformed how teams repurpose written content. While several platforms offer blog-to-video capabilities, Lumen5 delivers a strong balance of automation, creativity, and brand control. It saves time, helps teams scale production, and turns blog posts into dynamic visual stories that reach new audiences. If you want to amplify your content strategy, explore Lumen5’s AI video platform and see how easy it is to transform written ideas into compelling video content.
