The AI experience by marketers, for marketers
Marketers from across industries took part in our 2024 AI for Marketers Report. From addressing AI limitations and ethics to predicting the future of AI and marketing, this report acts as a toolkit to understanding marketers’ approach to AI in 2024.
Here are a few of the key findings from the report. ➡️ Access the full report here.
Marketers & AI in the workplace
By the end of 2023, marketers adopted several uses for AI in their work. However, only 30% of marketers surveyed said they were very comfortable using AI in the workplace, with an additional 40% using it in their day-to-day without any hesitation.
Marketers & AI Breakdown
With the introduction of more AI tools, marketers can utilize AI for different work processes. The most popular amongst marketers is copywriting, with 25% utilizing AI to quicken the process. ➡️ Learn the other ways marketers use AI in the full report.
Marketers & AI Ethics
AI ethics is a hot topic in marketing. The way some embrace smart AI practices may differ from person to person. In fact, over 30% of marketers’ concerns around AI ethics deters them from using it to complete tasks. However, 25% believe that while there some concerns, they are happy to use it. ➡️ Read the full breakdown of Marketers & AI Ethics in our report.
Marketers & AI Limitations
While Generative AI made great progress in 2023, there are still some limitations marketers hope will be addressed as we dive into a new year. These issues stood out the most:
- Media generation
- Accuracy of facts
- Biases in data
- Text-to-voice options
- Contextual application
- Repetitive
“A risk of over-reliance on automated processes can overlook nuanced human factors and lead to unfair outcomes.” ➡️ Read more quotes in the full report.
Marketers & AI Future
What do you think AI will accomplish in 2024? More interestingly, what do you want from AI in 2024?
In 2024, 18% of marketers believe AI work processes will improve along with predictive analysis.
Where do marketers want AI to grow?
“If AI improves, it would reduce biases and increase transparency in decision-making processes, ultimately contributing to more responsible and reliable AI applications. Additionally, refining AI’s ability to involve subjective judgment and complex problem-solving would be a valuable advancement.” ➡️ Read more fleshed-out insights in the full report.
The AI for Marketers Report 2024
The results are in… Get insight on the influence of AI in marketing, how marketers are
approaching new AI tools, their 2024 predictions for AI in marketing, and more.
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