Today’s B2B buyers are tuning out traditional marketing—and doing their homework long before ever talking to sales. Authentic social proof matters more than ever. Yet, too many companies treat customer stories like one-off projects that quickly fade into the background.
Andy Stauffer, former VP of Sales and Marketing at CloudCoach and now CEO and founder of Proofmap, has seen this challenge firsthand. On this episode of Supercharged Marketing, Andy joins Pius Chan to explore how resource-strapped marketing teams can turn customer interviews into living, evolving assets that fuel every stage of the buyer journey—not just static case studies gathering dust.
“If you’re having 30 to 50 really useful testimonial conversations a year, how can you get as much value as possible—impacting the entire buyer journey instead of just tossing them up on a website?” — Andy Stauffer
Tune in as we dive into practical ways to capture authentic customer voices and build the kind of social proof modern B2B buyers trust.
The big takeaway?
Your best proof deserves better. Keep customer stories alive and let them power your revenue growth at every stage of the journey.
ABOUT THIS PODCAST
Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer’s journey.
This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.
Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸♂️
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