From First Impressions to Lasting Impressions: How Best Western Hotels Transformed Its Video Marketing with Lumen5
About Best Western Hotels
Best Western Hotels was founded in 1946. Today, they are one of the world’s leading hospitality companies, with over 4700 hotels worldwide. There are more than nineteen brands operating under the BWH Hotels’ umbrella, several of which the core company directly markets for. Alongside its original legacy brand, Best Western Core, these include:
- Best Western Plus, which maintains higher design standards and more luxurious amenities such as name brand exercise equipment.
- Best Western Premiere, top-of-the-line hotels with restaurants, meeting spaces, and other high-end amenities.
- SureStay, economy-branded hotels with multiple variations.
- Multiple boutique brands, including Vibe, Glow, Aiden, and Sadie.
The Challenge
- How can we stay on brand for all our videos?
- How can we increase our team efficiency?
- How can we individually create videos in a timely manner?
The Solution
- Leveraged Lumen5’s AI to create new videos and upgrade old ones
- Upgraded to 4 custom templates, maintaining a consistent brand identity
- Expanded video creation well beyond its initial use case, launching their video marketing strategy at scale
Some Quick & Simple Stats
Since its deployment, Lumen5 has become a pivotal tool in the company, providing significant value beyond its initial use case. In just 60 days, Lumen5’s Creative Services team built 4 custom templates, covering 11 brands — an accomplishment that was impossible under the agency model. This special upgrade allowed Best Western Hotels to launch their video marketing at scale across their biggest luxury brands.
The best way to describe my experience with Lumen5 is that it’s incredibly intuitive to pick up — even people without training can use it. We’re really happy with what we can produce, and we’re making content that’s super professional.
robert schaub
marketing program manager
best western hotels
