In this episode of Supercharge Marketing, Pius Chan talks with Jacob Brain, Director of Operations at Marketers in Demand, about what it takes to create content systems that scale, especially for small, scrappy B2B teams.
Jacob shares how to build a repeatable framework for content that starts with the source: the subject-matter experts inside your organization. “Content needs to come directly from an expert source,” he says. That insight drives his three-part model: source, develop, and distribute. It’s a process that guarantees your content reflects real perspective, not AI-generated filler.
Jacob also digs into the balance between in-house work and outsourcing, and how to avoid spinning your wheels on content that doesn’t move the needle. His advice? Slow down to define your strategy, then move fast with execution. “Something is better than nothing,” he says. “Get something out the door and make decisions based on the data.”
If you’re a marketer trying to do more with less, this episode’s packed with practical, real-world advice to help you get moving.
What You’ll Learn
- How to turn expert insights into content that actually scales
- A simple, repeatable system: source → develop → distribute
- When to outsource, when to keep content in-house
- How small teams can outplay bigger ones by focusing on one channel and one metric
- Why slowing down to set your strategy makes everything else faster (and better)
Why It Matters
- No system? Expect burnout, chaos, and results that miss the mark
- If your content lacks real perspective, your brand blends in with the crowd
- Small teams that focus can punch way above their weight
- Skipping strategy wastes time and stalls growth
- Content without expert insights feels flat, forgettable, and easy to ignore
ABOUT THIS PODCAST
Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer’s journey.
This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.
Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸♂️
