Host Pius Chan gets into the tactics, mindset, and tools behind Leigh Stewart’s results-driven approach, and how AI tools can help marketers command content like a leader!
Let’s talk about the elephant in the room.
Or the HiPPO? The ‘highest paid person’s opinion’ is no way to lead a marketing strategy, and neither does content marketing that only strokes your company’s ego. Leigh Stewart doesn’t mince words in the latest episode of our Supercharge podcast: if it doesn’t help your audience, it doesn’t count.
Leigh’s radical premise promises to help marketers cut through the noise of modern content marketing. It all starts with two things: the product, and AI tools that handle the grunt work so marketers can focus on strategy and voice.
“When I approach content, I’m 100% coming from the perspective of: What type of experience do I want as a customer? That is the biggest question. That’s why my content programs are successful – because it’s never about the company writing the content. It’s always about the audience. If you’re spending your time saying ‘My company is the best, we do the best things, buy our product now’ – you’re not talking to people on a level they’ll engage with.”
Leigh Stewart, Director of Content & Communications at Steno
About Leigh Stewart
Leigh Stewart is Director of Content & Communications at Steno, where she develops cross-channel marketing strategies that drive measurable growth. With 12 years of experience across SEO, content strategy and marketing operations, she’s generated $6M in attributed revenue while boosting email performance by 900%. Holding two master’s degrees including one in change management, Leigh specializes in data-driven content that bridges strategic vision with execution, from modernizing traditional industries to implementing AI-powered marketing solutions.
This episode breaks down her battle-tested approach—using AI as a strategic partner rather than a crutch, aligning content marketing with real purchase journeys, and bridging the stubborn divide between marketing and product teams.
What You’ll Learn: Marketing Content Creation with an AI Co-Pilot
- How to turn AI into your content co-pilot—shifting from writing to strategic editing
- The customer research methods that uncover what your audience really needs
- How to audit your content for revenue impact—and cut what isn’t working
- Why product teams are your secret weapon for strong content (and how to tap into them)
- The low-budget video approach that outperforms high-cost productions
Why You Should Care: Video Marketing Matters
- AI is changing content marketing faster than most teams can adapt
- Customers ignore self-promotional fluff but engage with genuinely useful content
- Product teams know what customers want— most marketers never ask them
- Video works, but only if you can produce it without blowing your budget
Listen in as our host Pius Chan gets into the tactics, mindset, and tools behind Leigh’s results-driven approach, and how AI tools can help marketers command content like a leader.
This episode of the Supercharge Marketing podcast is available to listen to on all main streaming platforms including Spotify, Apple Podcasts, Google Podcasts, Amazon Music and more. [Listen here].
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