Welcome to the Season 2 finale of the Supercharge Marketing Podcast, where we’ve compiled the best snippets around the topic of AI!
This AI compilation episode provides valuable insights into the current state and future trajectory of AI in marketing. From collaboration with AI as a creative partner to considerations of ethics and personalization, marketers have a rich landscape of opportunities to explore and leverage AI for enhanced efficiency and effectiveness.
It’s important to have a video-first mindset. It’s also really important to make sure the content is matching what your users want,” Chris says. “Meeting your customers where they are is critical for business development and nailing down leads.”
Chris Kopech, Marketing Manager at CBRE
From our first episode in Season 2, we explored the past, present, and future of AI with insights from industry leaders. With the rise of AI, a lot of sentiments arose among marketers, ranging from fear to excitement. When used strategically, AI opens up opportunities for efficiency and effectiveness. The consensus? Seemed to be a mix of both with marketers realizing the opportunities AI presents for their workflows and tasks.
We explored the evolution of AI tools like ChatGPT and our guests highlighted its impact on video creation, content personalization, and data processing. The discussions emphasized the importance of viewing AI as a collaborative assistant rather than a replacement for human marketers.
However, one common and ongoing topic was the emphasis on ethical considerations when adopting AI technologies Our conversations touched on the potential risks associated with AI and emphasized the importance of approaching AI thoughtfully and ethically.
What you will learn:
- How AI has changed the way marketers work
- Why AI is a partner and not a replacement
- Why ethics in AI is an important conversation to have
- What’s to come in 2024 with AI and marketing
Why you should care:
- AI is here to stay
- Generative AI will only get better and “scarier”
- AI can unlock unlimited potential for companies if done right
We have wrapped Season 2, but stay tuned for more exciting topics and insights in Season 3. Thank you for joining us on this journey, and we look forward to bringing you more valuable content in the future.
Until next time, keep supercharging your marketing efforts!
This episode of the Supercharge Marketing podcast is available to listen to on all main streaming platforms including Spotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Listen here.
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