When product marketing meets real customer conversations, the story shifts. Blythe Morrow, a seasoned product marketing leader and consultant, has seen this firsthand. She dives into the tough work of translating complex technology into messages that speak to every buyer at the table.
For Blythe, “It’s important to start with the ending in mind. Where does the customer want to end up?” That focus drives how she approaches strategy, alignment, and market research.
On Supercharge Marketing with Pius, Blythe unpacks the messiness behind messaging and sales alignment. She shares why product marketers must leave their desks, join sales calls, and lead small workshops. By building ecosystems of real users, Blythe shapes content and campaigns that match how people actually buy and use software. She credits tight relationships with product and sales as key, even when incentives and priorities clash.
Blythe also explains how the rise of AI and changes in search are reshaping how marketers reach their audience. She talks through tactics for small teams to stretch their reach across more channels, and why clear, current messaging guides matter more than ever.
Listen to learn how to bridge the gap between product, sales, and the market. You’ll hear practical lessons on community-building, campaign strategy, and the new rules for B2B content in a shifting tech landscape.
ABOUT THIS PODCAST
Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer’s journey.
This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.
Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸♂️
