Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization.
From the best time to speak to your customers, to best practices for a more objective approach to marketing, Stephen Midgley thinks marketers should focus on leveraging data to make all business decisions – especially for rapid growth and alignment across your organization.
He also shares the best way to remove silos between sales and marketing, and create an environment of data-backed decision making that drives pipeline and supports long-term marketing goals.
About Stephen Midgley
Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline attribution, and accelerated growth. His approach is founded on marketing attribution, data, and facilitating productive and compelling discussions with C-suite and Sales teams alike to initiate a cohesive strategy that drives revenue.
What will you learn:
- How to use data to show pipeline attribution
- Why marketers should create assets based on the needs of the sales team
- How to use data to make thoughtful marketing decisions
- Why data unifies and aligns teams across the entire organization
Why should you care?
- Attribution is the hardest metric to articulate
- Marketers are being asked to measure and quantify their efforts
- Track and communicate data to justify future marketing budget
- Data should be part of your executive-level conversations
This episode of the Supercharge Marketing podcast is available to listen to on all main streaming platforms including Spotify, Apple Podcasts, Google Podcasts, Amazon Music and more. Listen here.
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