Video creation is no longer a “one and done” task. It’s an ongoing process of repurposing, reformatting, and resharing. In Wistia’s State of Video report, over 40% of companies are producing at least one video every week, and mid-sized companies are averaging about three videos per week. That’s twice as many as they did in 2023.
It can be a bit exhausting, especially when you’re making the same kind of video over and over again. And when budgets are tight or teams are stretched thin, the entire video process can feel more like a headache.
Marketers know this all too well:
- Clipping the same type of talking head video into 10 social snippets
- Turning blog posts into LinkedIn videos, every single week
- Recreating that one winning format from scratch because the last version lives in someone else’s workspace
We’ve been there plenty of times too. Is that sad to say? sigh
Repetition, Burnout, Bottlenecks
Lumen5 was built to help teams create video content quickly using AI. But over time as more teams leaned on video to do more with less, we started to see a clear pattern: Our most active users were creating high volumes of video and the same types of videos over and over again.
Creating one video is fun. Creating five videos? Still manageable. But creating dozens of videos week after week, in the same format and with the same goal in mind? That’s where the cracks start to show.
Without a system, you risk:
- Wasting time manually reapplying the same edits to text formatting, colours, layouts, media, etc.
- Losing brand consistency when different team members try to “wing it” or recreate it
- Slowing down production when everything has to be rebuilt from scratch
Without a streamlined process, it’s close to near impossible. Over 50% of companies say they simply don’t have enough resources (people, time, or budget) to increase their video output. And so, we knew there had to be a better way.
Smarter, Leaner, and Faster Video Creation
Blueprints were created with one core goal in mind: To let marketers create once and scale infinitely.
Whether you’re a lean team producing weekly content or a global enterprise team, we wanted to create a way to:
- Save time
- Reduce manual work
- Build consistent, high-quality videos at scale
Once you’ve built a video you like, you can save it as a Blueprint. Each time you reuse a Blueprint, our AI replicates that structure by applying:
- Your preferred structure (scene order and design selection)
- The voice and tone of your script
- Text formatting and positioning
- The pacing and duration of each scene
- Caption formatting (colours, size, positioning)
And with every video you publish from it, your Blueprint gets a little smarter. As you make style tweaks, Blueprints remember those edits. The next time you reuse it, those updates are automatically incorporated. Think of it as a living, evolving template that adapts to your preferences over time. The more you use it, the more it works like you do: saving time, reducing rework, and keeping things on brand without needing to start from scratch.
Your Content System for Scaling Video
This is the real power of Blueprints:
Let’s say you are repurposing your webinar into smaller snippets, highlighting your speaker with 20 seconds of thought leadership. You format it just right: a title scene followed by a callout scene, animated captions that are centered in bold font, quick pacing, and ending with the branded outro.
Why recreate that ten more times from scratch?
With Blueprints, you can:
- Make 10 more just like it in a fraction of the time
- Hand it off to teammates without losing your style
- Keep videos consistent and high-performing across campaigns
Teams using Blueprints have reported saving 40% of production time, with fewer edits and faster approvals.
Popular Use Cases for Blueprints
Blueprints are flexible, but they really shine when you’re working with repeatable formats. Here are some common ways teams are using them today:
| Type of Video: | How: |
|---|---|
| Webinar Snippets | Turn one long-form webinar into dozens of short-form clips, all styled the same way. |
| Blog to Video | Have a go-to video format for every blog post, SEO article, or newsletter feature. |
| Thought Leadership Videos | Maintain a consistent look for personal brand videos from execs or subject matter experts. |
| Internal Comms & Updates | Use a standardized structure for company updates, onboarding content, or internal explainers. |
| Product Announcements | Format product walkthroughs and feature drops with consistency and polish. |
Demo & Results
In this short walkthrough, Jay from our team shows how he saves time and keeps things consistent using Blueprints in Lumen5:
And for the Result? Here’s how it looks:
Are you ready to scale?
