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  • April 23, 2024

This time last year, any talk about AI in the office resulted in raised eyebrows and slight panic. The mix of confusion and curiosity brought an interesting mix to the marketing sphere. However, in 2024, we hope AI brings you significantly less panic (we hope!) and a lot more excitement. Generative AI tools like ChatGPT, ElevenLabs, Lumen5 (oh, hey đź‘‹) have completely changed the strategy, creativity and automation of our work, and that was all in under a year. What’s in store for 2024? We have a few AI predictions… 

AI Survey 2024

We want to hear from marketers like you on your thoughts on AI in 2024. The data from our 2024 AI for Marketers Survey will be turned into a full report!

AI-Powered Personalization 

Prediction #1: AI will usher in an increase of highly personalized, real-time content that impacts the quality of audience’s interactions with brands ✨

In 2024, consumers will become even more comfortable with personalized experiences from brands. Something we learned last year was how much audiences loved content that felt tailored to their own personal interests, and that will become even more true in 2024. As AI develops, the better it is at finding what really matters to consumers—what makes them relate to your brand—and how to take that information to curate targeted experiences. This year will open the gate to new highly targeted and personalized marketing campaigns!

A look at Uber Eats new AI Chatbot | Source: TechCrunch

Voice Search Optimization 

Prediction #2: Improving your voice search optimization will help increase brand awareness and contribute to your rank âś¨

With the growing use of AI voice technology, marketers will start joining in on the trend. Lumen5 ended last year with our AI Voiceover partnership with ElevenLabs, but what does that really tell us about voices? Audiences are going to rely on them more heavily.

The number of digital voice assistants in use worldwide is predicted to reach 8.4 billion in 2024, which is why you should consider investing in the time to improve your online presence to appear in voice search queries. Utilizing traditional SEO tactics and optimizing them for voice search, such as adding long-tail keywords that are highly specific, is just one way AI will upgrade the user experience through voice search.

AI-Driven Content Creation 

Prediction #3: AI-driven content creation will offer new levels of personalization, efficiency and engagement âś¨

As a surprise to no one, AI-Driven content creation is without a doubt here to stay. In 2024, we can continue to expect AI to help with enhanced efficiency and creativity when creating written or visual content. The relationship between AI and multimedia has brought great tools like Synthesia, InVideo, and Lumen5 (oh.. hey đź¤—), and as AI gets better at understanding context and nuances in languages, we can expect 2024 to usher in a new age of quality machine-generated content that’s more relevant, readable, and engaging. If you haven’t taken advantage of it already, now’s your chance! 

Enhanced Analytics

Prediction #4: AI will diminish some of the difficulty of understanding data analytics and increase the amount of actionable insights that will improve audience experiences âś¨

In 2024, say hello to advanced data analytics and actionable insights. Marketers will increasingly rely on AI for predictive analytics, using AI algorithms to forecast future consumer behaviours, market trends, and product demands. That means more effective planning and strategizing on our end!

Social media insights will benefit from this too. It’s predicted that AI tools will offer deeper insights into social media trends and consumer sentiments. Marketers will be able to use these insights to tailor your social media strategies, engage with audiences more effectively, and monitoring your brand’s reputation easily.

Augmented Reality (AR) and Virtual Reality (VR) Experiences

Prediction #5: AR and VR will redefine how audiences can consume and interact with content  âś¨

As AR and VR technologies advance, marketers will find new ways to create immersive brand experiences. 2024 will be about learning all the ways AR and VR can be implemented into marketing to offer something new and unique to engage audiences with. Additionally, as these brand new technologies integrate with our everyday life, it will introduce a fresh, fun way you interact and educate your target audience! 

As we step into 2024, let’s seize the opportunities that AI presents and pave the way for a marketing landscape that is not just efficient but genuinely exciting – striking the perfect balance between innovation and authenticity.