In a world where B2B buyers expect clarity and sales teams demand results, product marketing has become the critical bridge between what you build and how you sell it. In this episode of the Supercharge Marketing podcast, host Pius sits down with Blythe Morrow—a product marketing consultant who’s spent years translating complex technology into messages that resonate with real buyers. Blythe shares why the best product marketers don’t just craft messaging from their desks; they get into the field, build customer ecosystems, and lead the conversations that shape strategy.
Meet Blythe Morrow
Blythe Morrow is a product marketing consultant specializing in B2B SaaS, helping companies bridge the gap between product, marketing, and sales teams. With roots in technical communications at Microsoft and experience spanning global enterprises to agile startups, Blythe brings a hands-on approach to building marketing strategies that work. She’s known for running focused customer workshops that turn complex technology into clear, compelling stories that drive real business outcomes.
What You’ll Learn
- Build customer ecosystems that fuel your strategy: Create tight-knit groups of 12-15 customers for workshops and roundtables that provide honest feedback and generate content goldmines for your campaigns
- Segment messaging for each buyer persona: Stop trying to reach everyone with the same story; tailor your approach to match how different roles actually make purchasing decisions
- Leverage AI and repurpose content strategically: Break down long-form content into multiple touchpoints across channels, maximizing reach without stretching your team thin
- Bridge the product-sales-marketing gap: Learn why product marketers must own the message, stay curious about market shifts, and join sales calls to understand real customer conversations
- Adapt to changing search and AI landscapes: Discover tactical approaches for small teams navigating how buyers find and evaluate solutions in 2025
Why You Should Care
The rules of B2B marketing are shifting faster than ever. With AI reshaping search behavior and buyers conducting more research independently, generic messaging and siloed teams won’t cut it anymore. Blythe’s approach—starting with “the ending in mind” and focusing on where customers want to end up—offers a practical framework for marketing teams feeling the pressure to do more with less. Whether you’re struggling with sales-marketing alignment, trying to stand out in a crowded market, or wondering how to make your product story resonate, this conversation delivers actionable strategies you can implement immediately.
Ready to transform how you approach product marketing? Tune in to this episode of the Supercharge Marketing podcast to hear Blythe’s full conversation with Pius. You’ll walk away with specific tactics for building customer relationships, creating messaging that matters, and aligning your teams around what buyers actually need.
Listen to the full episode and subscribe to Supercharge Marketing wherever you get your podcasts.
