The Evolution of Field Marketing: How to create a personalized experience in a digital world

The days of detached, templated social media posts and handing out brochures at conferences are over. Instead, Nick Bennett, Director of Evangelism & Customer Marketing at Alyce, says it’s all about creating experiences for B2B prospects and letting your personality come through online via ABM campaigns.

Nick is paving the way for a new generation of field marketers who work cross-functionally with sales, finance, and ops to help drive revenue. He calls this approach “full-stack marketing” and this episode will leave you feeling inspired to move from counting touch-points to wowing prospects with unforgettable experiences.

Sneak peek:

“It's about creating an experience for someone that just gets to know them as a human, which means that whether they need the product today or three quarters from now, they're gonna keep you in mind because you created an experience and didn't try to just pitch them, and first focused on understanding who they actually are and what they care about.” - Nick Bennett

Key discussions covered in this episode include:

• How to build a sales-focused ABM strategy that incorporates digital, creative, and events
• Practical tips for creating a personalized experience in a digital world
• Building your personal brand and how this can lead to pipeline growth
• Creating more alignment between sales and marketing, and how to create content that supports their sales funnel

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About Nick: Nick Bennett is the Director of Evangelism & Customer Marketing at Alyce, and a field marketing thought leader. He’s a personal branding enthusiast and field marketer who is paving the path for others in the industry as the new era of field marketing 2.0 comes into play more. Nick enjoys spending time with his daughter, writing content on LinkedIn and Twitter, and meeting others in the B2B world. Give a follow if you want to elevate your game!

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

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To read the transcript for this episode, click here.