How To Use Videos For Effective Email Marketing
A video is one of the most popular contents used by several marketers all over the world. Everyone loves videos for so many reasons. As an entrepreneur, it is essential to understand the process of producing videos that will increase your brand awareness. Take note that the secret to getting more sales is to increase the popularity of your brand. At the same time, you need to send a positive image of your company.
In this article, we are going to focus on the essential tips to remember when it comes to using videos for your email marketing. Now is the best time to do away with boring e-mails. Spice up your e-mail campaigns by adding videos on it. In so doing, there is a higher chance that your recipients or subscribers will play the video.
Choose The Perfect Subject Line
Take note that the first thing that people see in their mailbox is the subject line of your e-mail together with the name of your company. As such, it is imperative on your part to think of a catchy line that you will use as a subject. Take your time in composing it because it is going to be the determining factor on whether the recipient will open your message or not.
Use Static Photo With Play Button
The truth is that it is not easy to add video content to the e-mail campaigns. The best way to do it is to choose an interesting static photo that will serve as a thumbnail for the video. After that, use a photo-editing tool to add a play button. The most critical step of all is adding a link to the said image.
Make sure that you include a link to the site where your video is uploaded. For example, if you want your target audience to see a video on Youtube, then add a link to the said video before hitting “send” to everyone on the mailing list.
Insert Animated GIFS
Another interesting way of capturing the attention of your target market is to add animated gifs on your e-mails. This step is a trick, because of the high possibility that the subscribers would think that there is a video included in the message when in truth and in fact, it is only a gif. However, do not forget to choose a relevant gif to add on the e-mail. You also have the option to create the gif if someone on your team knows how to do it.
There are several ways available online on how you can best promote your brand. Be sure to avail of whatever will work for your company. What is important is for you to remember the fact that not all marketing strategies will work on your favor. There is a necessity to understand the demographics of your target market before taking any step. The secret here is to give in to what majority of your target audience wants.