How To Capture The Attention Of Your Target Audience
There are several rules to observe when it comes to video marketing. You cannot just produce a video and post it online without doing any preparations at all. Take note that an excellent video is not sufficient to catch the attention of your target audience. Take note that people in the online world have a little time to spare in watching videos, especially those that are intended to promote the products and services of a particular company.
As such, it is essential to learn the effective ways on how to make the first five seconds of your video interesting enough to get people to be hooked. To tell you honestly, this is not going to be an easy task especially when you are trying to sell your brand to the public. There is a necessity to exert effort and time to accomplish this ultimate goal. Here are some of the tips and tricks to remember:
Make Sure It Loads Quickly
This is where you need to think of the platform where you intended to post the video. Are you going to add it on the landing page of your website? Do you want to include it in a blog post? Or are you interested in uploading it on your social channels? Be sure to select the correct video resolution so that it can load quickly after a user has pressed the play button. You must understand that most online viewers are impatient and they are most likely to skip watching your video is the load time is slow.
Focus On The Visuals
Think of an intro video that will instantly grab the attention of the viewers. A recent study shows that the brain can process 60,000 times faster than text. This means that people are more likely to be interested once they see compelling visuals. Aside from this, do not forget to add the appropriate sound or music media on the intro clip. Doing so will add a dramatic effect to the video.
Promise Something Better
If possible, you can also start with video by promising your audience what to expect for the next few seconds or minutes of the entire clip. Make them want for something more. For example, you can say that you will have a giveaway or special offer at the end of the video. That way, you can make them watch the content from start to finish. However, it is essential to living up to what you have promised. Avoid giving false promises or using click-baits because it can lead to adverse effects on your brand image. Failure to do this can lead to the loss of trust and confidence of the company by your target audience.
Another important thing to remember is that you must always make an effort to cut your videos short. Strategize first before you start shooting or producing the content to avoid errors or mistakes in the process. Most importantly, know what your audience wants and use it to your advantage,